Lexington, Massachusetts (PRWEB) June 13, 2013
Forbes Consulting Group (http://www.forbesconsulting.com), the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, today announced that CEO Dr. David Forbes will be a panelist at the Insight Innovation Exchange (IleX) North America conference June 17-19 in Philadelphia.
What: CEO Dr. David Forbes of Forbes Consulting Group will participate in the Effie Awards expert panel: Unlocking the Unconscience for Business Impact
Neuroscience, Cognitive Psychology, and Biometrics are increasingly being embraced as models to understand the unconscious drivers of behavior. This panel of leading industry experts will engage in a spirited discussion to get to the bottom line: which approach is best suited for your business needs that can deliver maximum ROI.
When: June 17, 2013, at 3:40 PM ET
Where: Philadelphia Marriott Downtown (Liberty Ballroom)
Why: The IIeX Philadelphia conference is a fast-paced, intensive program that allows attendees to explore regional and global cutting-edge innovation in the industry over two days. Its goal is to create real impact with the technologies of the future, today. Conference attendees will leave ready to implement new technologies and best practices. To register, please visit http://www.iiex-na.org/register/
About Forbes Consulting Group
Founded in 1985 and based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. In its 28-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies. For more information, including the opportunity to receive a demo of MindSight®, the company’s proprietary applied neuroscience technology that uncovers authentic emotional insight from consumers before the rational mind can edit responses, please contact sales(at)forbesconsulting(dot)com.