Dr. Food™ Commences Rebranding Initiative

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Dr. Food Corporation (“Dr. Food”), a leading provider of weight loss solutions, nutritional information, and digital fitness resources, today announced it is launching a rebranding effort to develop a new logo. The firm has engaged renowned creative agency Rayhawk Corporation (http://www.rayhawk.com) to develop the new design.

Dr. Food™ Commences Rebranding Initiative

Dr. Food provides a comprehensive set of weight loss resources which it licenses to healthcare providers, consumers, and others interested in nutrition and fitness.

Dr. Food Corporation (“Dr. Food”), a leading provider of weight loss solutions, nutritional information, and digital fitness resources, today announced it is launching a rebranding effort to develop a new logo. The firm has engaged renowned creative agency Rayhawk Corporation (http://www.rayhawk.com) to develop the new design.

Dr. Food president Raihan Haque, M.D. first began developing Dr. Food’s products and services in 1995 while in medical school. Today, Dr. Food provides a comprehensive set of weight loss resources which it licenses to healthcare providers, consumers, and others interested in nutrition and fitness.

According to Dr. Haque it was time for a new look, “Over the years I felt our logo did not evolve along with the rest of our marketing initiatives. I am excited to collaborate with the talented team from Rayhawk, who I have worked closely with on other projects. I am confident they will craft a brilliant identity which exemplifies everything Dr. Food stands for.”

Rayhawk is expected to present approximately 30-50 logo concepts to Dr. Food’s board. The presentation will feature designs developed from scratch, as well as some derived from Rayhawk's vast intellectual property library.

The rebranding initiative is expected to take 4 – 8 weeks to complete at an estimated cost of $30,000.

About Dr. Food™ Corporation

Dr. Food Corporation is a leader in weight loss, nutritional education, and digital fitness resources. Dr. Food’s weight loss solutions help people rapidly and safely achieve Meaningful Weight Loss™. Meaningful Weight Loss (http://www.meaningfulweightloss.com) is defined as a substantial and lasting reduction in weight which positively impacts well-being and quality of life by enabling people to maintain a healthy weight, adopt smart eating habits, and be physically active.

Dr. Food licenses its comprehensive set of weight loss resources to healthcare providers, consumers, and others interested in nutrition and fitness.

About Rayhawk® Corporation

Rayhawk is a world-class creative agency which provides advertising, branding, consulting, eLearning, informatics, online marketing, and software development services to a broad range of industries. Its development teams consist of brand managers, online strategists, animators, copywriters, graphic designers, web developers, and programmers. Together these professionals fuse creative thinking, technological know-how, and solid business principals to deliver amazing marketing solutions.

Rayhawk’s dedication to explore new ideas and master the latest technologies is driven by a passionate pursuit to always break new ground. This passion has given Rayhawk the well-earned reputation for creating game-changing campaigns.

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