Redding, CT (PRWEB) June 14, 2013
On Wednesday, June 26 at 1 PM EDT, Digital Marketing Depot presents "Email + Social = Profitable Client Retention,” a live webcast that looks at how to effectively integrate email and social media marketing into the overall digital marketing strategy.
Registration is free and is open at Digital Marketing Depot.
It’s been proven time and time again that it is cheaper for a company to keep a customer, than bring on a new customer. In order to effectively grow customer loyalty and compete in today’s digital marketplace, companies today need to take the offensive. It is critical to understand their complete digital marketing strategy including their email and social networking tactics.
Speakers on the webcast include Kyle Lacy, Senior Manager of Content Marketing & Research at ExactTarget; Mike Corak, SVP Integrated Digital Strategies at ethology; and Monica Wright, Director of Community at Third Door Media.
During this webcast, speakers will share strategies from three different perspectives – agency, brand advertisers and an email technology partner. They'll highlight different ways today’s digital marketers are using email and social media to augment and drive brand loyalty and customer retention of a company’s products and/or services.
Topics will include: why incorporating email and social media efforts are essential for good client communication; how to use email to track and improve programs to increase brand loyalty; and, how one brand advertiser use social media and email marketing strategies for successful long-term client retention.
This webcast is hosted by Digital Marketing Depot and sponsored by ethology.
ethology is the integrated digital marketing agency for evolving consumer brands. Its staff of ethologists are consumerists at heart and integrationists in practice. They are experts at integrated digital marketing strategy and planning, research, seo, ppc, display, social media management, email marketing, content strategy and development, analytics, web development, and creative.
About Digital Marketing Depot and Third Door Media:
Digital Marketing Depot is the premiere resource center for digital marketing strategies and tactics, providing whitepapers, research reports, and webinars for digital marketers and advertisers.
Digital Marketing Depot is owned by Third Door Media, Inc., producer of the world’s largest digital marketing conference series, Search Marketing Expo (SMX), and publisher of leading marketing blogs Marketing Land and Search Engine Land.