Merchants want to know what they should and shouldn't bid on in paid search ads, and being able to view these reports in one place gives them the ability to more efficiently manage their paid search and PLA campaigns.
Orlando, FL (PRWEB) June 14, 2013
The Search Monitor, a real-time online market research provider, announced its newest capability today: monitoring Google’s Product Listing Ads (PLA’s). PLA’s are search ads that include product information including image, price, and merchant name. When users enter a search query relevant to an item in an advertiser’s Google Merchant Center account, Google shows the “most relevant” products along with the associated image, price and product name.
While these ads have proven successful for many merchants, many others have been left confused and frustrated. The PLA and Google Shopping results are often completely different and are listed separate from each other. Prior to PLA’s, Google Shopping product listings was up to Google. With the move to a paid model, merchants have the power to influence their rankings through bids.
With The Search Monitor, merchants can generate reports on rank, share of voice and page share for PLA’s and compare it to paid and organic data. “Merchants want to know what they should and shouldn't bid on in paid search ads, and being able to view these reports in one place gives them the ability to more efficiently manage their paid search and PLA campaigns,” said Lori Weiman, CEO of The Search Monitor. “And we are the only ones tracking both Product Listing Ads and Paid Search Ads,” adds Weiman.
For more information, visit http://www.thesearchmonitor.com
About The Search Monitor The Search Monitor monitors paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more please visit http://www.thesearchmonitor.com.