Marketing Capability Consultancy Brand Learning secures Top Ten place in UK’s Best Workplace® awards and improves on last year’s ranking

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London and New York-based marketing capability consultancy Brand Learning was last night awarded a top ten rank with seventh place in the UK’s Best Workplace awards (medium sized business category). The win was an improvement on last year’s ranking, the first year it took part in the initiative, when it secured eighth place.

Marketing Capability Consultancy Brand Learning secures Top Ten place in UK’s Best Workplace® awards and improves on last year’s ranking

London and New York-based marketing capability consultancy Brand Learning was last night awarded a top ten rank with seventh place in the UK’s Best Workplace awards (medium sized business category). The win was an improvement on last year’s ranking, the first year it took part in the initiative, when it secured eighth place.

Its success was celebrated at an awards ceremony held at The Pavilion, Tower of London last night, 12th June. The Great Place to Work® Institute UK is part of the world's largest consultancy specialising in workplace assessment and enhancement. Every year Great Place to Work® surveys 6,000 organisations around the world representing around 10 million employees.

This has been a significant month for Brand Learning. As well as being recognized as an outstanding employer by the UK’s Best Workplace® awards it has also celebrated the first year anniversary of its first overseas office in the US, based in the New York area, which was set up to service the capability transformation needs of its substantial and growing US client portfolio. This now accounts for 20% of global Brand Learning business and recent wins include household names such as Beam, Bayer, Yum!, Colgate-Palmolive and Mozilla.

Since its inception over ten years ago, Brand Learning has worked with over 120 clients in 60 countries and over 60 percent of its business is already sourced outside the UK. Its UK and international client list is a roll call of some of the world’s most successful companies including multinational giants such as Unilever, Shell and Kellogg.

The Brand Learning Group Ltd continues to successfully build its business. It achieved 16% revenue growth in 2012 following five years of double digit growth and in its last financial year, revenue of £17 million. In the last year alone it has also secured 21 new clients including AbbVie, Beam, Colgate-Palmolive, the BBC Worldwide, Marks and Spencer, Efes and Electrolux.

Michele McGrath, chief operating officer of Brand Learning comments: “We are very proud that our business has been recognized as a Great Place to Work. The Great Place to Work® Institute has an excellent definition of a great workplace as somewhere where employees trust the people they work for, have pride in what they do and enjoy the people they work with. Since our inception we have worked really hard to weave this culture into the fabric of our business, into our ways of working and into the consultancy service we offer our clients.”

Tom O’Byrne, chief executive, Great Place to Work® comments: “I am once again delighted to congratulate all our Best Workplaces on their achievement and thank their leaders for continuing to champion the importance of trust in the workplace. In the current economic climate, it has never been more crucial for organisations to recognise the importance of creating and maintaining great workplace cultures and understanding how this can improve performance. The jury is no longer out – employee engagement works and to be engaged you need trust!’

Brand Learning’s passion is to transform the marketing capabilities and commercial performance of people, teams and organisations across the world.

[ENDS]

For further information, contact:
Jo Sensini
Velvet PR
Tel: 0208 996 1800/07710 316759
Email: Jo(at)velvetpr(dot)biz

Background Information – Brand Learning (http://www.brandlearning.com)

Brand Learning is the leading global specialist in transforming organizational marketing capabilities, based in London and New York, founded in 2000 with a passion to transform the marketing capabilities and commercial performance of people, teams and organizations across the world.

Brand Learning’s 150 strong team works with over 120 leading multi-national organizations (including Unilever, Shell, PepsiCo and Astra Zeneca) in over 60 countries, Brand Learning offers a specialized blend of expertise in both marketing and learning to enable organizational transformation through practical changes in the way people, teams and organizations work to deliver business results.

The company is privately owned. Its co-founders are Mhairi McEwan (CEO) and Andy Bird (executive director) - two ex Unilever/ Pepsi-Co VP marketing executives. They are the co authors of The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities (Wiley 2011).

Brand Learning has picked up a host of accolades in recent years including a top five place in The Sunday Times 100 Best Small Companies Awards (2008 – 2012, ranked first in 2011) and the Grand Prix award, for the company’s work with AkzoNobel, in The Marketing Society Awards for Excellence.

Background Information – Great Place to Work® Institute/Great Place to Work®

The Great Place to Work® Institute UK is part of the world's largest consultancy specialising in workplace assessment and enhancement; it helps businesses improve their performance by helping them create and maintain great, high trust workplaces.

The Best Workplaces Programme is the largest of its kind in the world. Unlike other organisations, we survey both employees and management to get a holistic view of the organisation’s HR policies and practices and how these are perceived by employees. Every year we survey some 5,500 organisations around the world representing around 10 million employees. It has unrivalled insight into what makes an organisation’s employees tick and how leaders can improve their business performance by understanding and improving their workplace culture.

Participants in the Best Workplaces Programme are evaluated with the same basic methodology of combining the results from the employee survey (Trust Index©) and the management survey (Culture Audit©.)

The opinion of employees is the most important element of the evaluation. The results of the employee survey provide 2/3 of the total score and the management survey the last 1/3.

The methodology of the Best Workplaces study derives from the Great Place to Work® Model© and more than 25 years of research conducted by Robert Levering, Milton Moskowitz and other researchers from the Great Place to Work® Institute.

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