Newspapers are encountering strong competition for the advertising dollar from digital media sources
Los Angeles, CA (PRWEB) June 14, 2013
The Global Newspaper Publishing industry is forecast to generate revenue of $169.6 billion in 2013, down 2.2% compared with 2012. The main type of printed newspaper is the paid-for daily newspaper, and there are about 12,500 of these newspapers published in the world, according to IBISWorld industry analyst Eben Jose. Every day, more than 500 million people buy a newspaper and about 2 billion people read a paid-for newspaper. Furthermore, newspapers account for about 21.0% of the global advertising market.
Printed newspapers are coming under attack across a number of fronts. Weak economic conditions have affected circulation and advertising revenue in many developed countries, newspaper circulation and readership are competing with alternative sources of news and information, and advertising is migrating from printed newspapers to online and other media. Says Jose, “Newspaper publishers are fighting back by offering more attractive content (both in print and online) and more appealing classified advertising websites.”
As such, Global Newspaper Publishing industry revenue is estimated to decrease at an annualized 3.4% in the five years through 2013. Growth in newspaper circulation revenue in developing countries has been offset by a decrease in newspaper circulation revenue in the developed world. Newspapers in most parts of the world are encountering strong competition for the advertising dollar from other media sources, including the internet, direct mail and TV. Newspaper revenue has also been negatively affected by relatively weak economic conditions in many developed countries, which has influenced declines in advertising and circulation revenue.
The industry is projected to continue to suffer market share losses to competing media, however, improving economic conditions and substantial growth in emerging markets will offset any drags on revenue. Nevertheless, newspaper publishers will have to focus on integrating online and print newspapers to find a harmonious balance. And it is clear the strategy will require the continuation of cost-cutting measures, especially in regards to labor. Current major companies include News Corporation and Gannett Company. For more information, visit IBISWorld’s Global Newspaper Publishing industry report page.
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IBISWorld industry Report Key Topics
The Global Newspaper Publishing industry produces and distributes newspapers, which includes gathering news; writing news columns, feature stories and editorials; printing newspapers; and selling and preparing advertisements. These enterprises may publish newspapers in print or electronic form.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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