Cotati, CA (PRWEB) June 24, 2013
International Wine Accessories (IWA) and Sonoma Wine Accessories today announced the merger of the two companies, which will create a stronger, more efficient company for the benefit of its customers, vendors and employees.
The two well-known brands have combined under the International Wine Accessories brand. With this merger, the companies’ wine enthusiast customers will enjoy the widest selection of unique and innovative wine gifts and accessories, custom wine cellar design services and wine storage solutions. These products and services will be available online at http://www.IWAwine.com, through the companies’ print and digital catalogs, and through the IWA Design Center.
"International Wine Accessories and Sonoma Wine Accessories share a common goal,” said Ben Argov, President of IWA. “Combining the companies will enhance our ability to serve our customers by offering the widest selection of products, will make us a more attractive partner to our vendors, and will result in savings and efficiencies for our employees in their day-to-day activities."
Key strategic benefits of the merger include:
- Improved Customer Experience: Customers will benefit from an integrated multi-channel experience across the companies’ online store, print and digital catalog, tele-sales and Design Center environments. Products, services and resources will be consolidated to provide easy access to the widest selection of wine gifts and accessories, custom wine cellars and wine storage products.
- Accelerated Innovation: New and innovative products will become available more quickly, with easier access, better search and improved filtering capabilities.
- Increased Scale: The combined company will consolidate its purchasing and vendor relations to maximize buying efficiencies, provide the best pricing for its customers, and simplify accounting and collections for its vendors.
Sonoma Wine Accessories and IWA are owned by Planet One Products, Inc., whose brands also include Le Cache Premium Wine Cabinets, CellarPro Cooling Systems and WineKeeper, recognized leaders in the wine storage industry.
About International Wine Accessories
Founded in 1983, IWA is a leading catalog and online seller of custom wine cellars, wine storage products, including wine racks and refrigeration equipment, wine dispensers, and wine gifts and accessories. For more information, visit http://www.IWAwine.com.
About Sonoma Wine Accessories
Sonoma Wine Accessories provides a wide assortment of wine cellar racks, furniture, refrigeration equipment, gifts, stemware and accessories to wine lovers around the world. In addition, the website offers buying guides, product comparisons and information about the proper storage and aging of fine wine.