NSW Holiday Park Program Introduced to China

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The Caravan and Camping Industry Association of NSW (CCIA) welcomes this week’s launch of the first Escorted Motorhome Tour. Read the full article here.

The Caravan and Camping Industry Association of NSW (CCIA) welcomes this week’s launch of the first Escorted Motorhome Tour, travelling between Sydney and the Gold Coast, by Beijing based wholesaler, Fresh Holidays.

Lyndel Gray, CEO of the CCIA and two CCIA member park representatives have been invited to speak at the launch event in Beijing, to help educate Chinese agents about the incredible holiday park experiences on offer in NSW.

“Since being approached a few months ago we have worked closely with Fresh Holidays, Britz, Maui and Destination NSW’s Shanghai office to develop this innovative touring program that is a first for the China market.”

“The Holiday Parks where the motorhome travellers will stay are in some of NSW’s finest locations; right on the beach, surrounded by national parks and close to cafes, restaurants and shops.”

The program incorporates four nights in NSW before travelling onto the Gold Coast. After a first day sightseeing in Sydney, participants will get set up in their motorhomes and head for Port Stephens, from here they move onto the popular town of Port Macquarie and their final night in NSW is to be spent in Emerald Beach just 20 minutes north of Coffs Harbour.

“We are delighted that Fresh Holidays has introduced the concept of motorhome travel and Holiday Park stays into their new touring program. They have a successful track record of introducing new and innovative destinations and products to the Chinese market. Whilst it’s still early days, we are confident that over time we will be able to generate great interest in the unique experiences offered by RV travel and NSW Holiday Parks,” said Ms Gray.

Also attending the event this week is Peter Moeller from One Mile Beach Holiday Park, Port Stephens and Beniot Thorp from Sundowner Breakwall Tourist Park, Port Macquarie.

“I’m exceptionally excited about Fresh Holiday’s initiative and their enthusiasm to promote NSW Holiday Parks to China. By attending the launch event I hope to further promote NSW as a tourism destination and in particular our Holiday Park product. In preparation for our Chinese visitors my staff and I have been taking Mandarin lessons and cultural tutoring to ensure that we can provide the best possible service,” said Mr Moeller.

“We are honoured to be invited to the launch event, and for the wonderful opportunity it presents for us to lay the foundations for success in the China travel market”, said Ms Gray.

For more information about self-drive holiday in NSW, visit Caravan & Camping Industry Association NSW. Alternatively, visitors from China can browse to Britz China or Maui websites to learn more about motorhome and campervan holidays in Australia.

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Allison Moller
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