First-Ever Jewelry Television Gems A-Z Event

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JTV launches new gemstones and gemstone show.

We wanted to create an entertaining, transparent way to share our knowledge surrounding gemstones, and use this opportunity to introduce a brand new gemstone show.

Jewelry Television, the largest retailer of loose gemstones in the world, will host its first-ever Gems A-Z event from June 17 through 23. JTV aims to educate consumers about the unique properties, history and lore of unique gemstones while introducing new collections and shows.

“Many people find the world of gemstones exciting but at times overwhelming because there is so much to learn,” said Trisha Condra, vice president of merchandising. “We wanted to create an entertaining, transparent way to share our knowledge surrounding gemstones, and use this opportunity to introduce a brand new gemstone show.”

JTV’s newest show, Gemspiration, will launch this week with special guest Geoffrey Fullerton. This show is about finding the perfect gemstone for creating a custom jewelry piece. Fullerton has traveled to the Tanzanite mines in Africa and the Ammolite mines in Canada in search of the world’s rarest and most beautiful stones. He also has more than 12 years’ experience with luxury jewelry, gemstones and fine art.

Steve Behling, mineral and specimen expert, will be a guest host during Trade Show Treasures shows featuring unique gemstones, minerals and specimens with limited quantities. Additional guests during Gems A-Z event include Jeri Lee Bonner with Zultanite™ and JTV’s own expert buyer Jay Boyle.

“We have invited some of the world’s best gemstone experts to not only educate our customers but to give them insider details and share stories only they know,” Condra said.

The latest gemstone collection, Bela Pedra, will launch with new stones such as Saturn Calcedony, Tuxedo Agate and a variety of drusy quartz pieces. During this time, JTV will also launch new gemstones Bayez Bixbite™ and Bayadera Kyantie™.

JTV offers more ways to shop. Check your local television listings, shop online at http://www.jtv.com or download free mobile shopping apps for the Android, iPhone and iPad.

About Jewelry Television®
Jewelry Television® (JTV) is one of the largest multichannel retailers of jewelry and gemstones in the U.S. appealing to fashion-conscious women, jewelry-making enthusiasts and private collectors. The privately-held shopping network broadcasts high definition programing, 24 hours a day, seven days a week, to more than 80 million U.S. households. Committed to consumer education, the network employs numerous Graduate Gemologists and Accredited Jewelry Professionals. JTV.com offers the most comprehensive jewelry and gemstone Learning Library on the internet, and is the third largest jewelry website according to Internet Retailer’s Top 500 Guide for 2012.

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Heather Ripley
Fletcher PR
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