Specialized Tech Companies Power First-Ever Dual-Purpose Debit/ID Card

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Praxell, Arroweye Solutions, ABnote team to produce secure solution for unbanked

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Three leading payment technology companies have combined specialties to produce an award-winning, first-of-its-kind payment solution. Praxell, a prepaid card program manager; card marketing and production partner Arroweye Solutions, Inc.; and secure payment and ID solution provider ABnote have combined their unique capabilities to produce and fulfill an award-winning, first-ever combination municipal identification and banking card.

“At Praxell, we are always excited to provide our clients custom, fully integrated card programs. With this groundbreaking program we are adding a photo ID, and providing a great utility to the cardholders,” said Moshe Golomb, Praxell’s Founder and CEO.

The card program, developed by SF Global for the City of Oakland, California, is the first to provide a secure identification and banking solution to the unbanked community. Arroweye’s patented digital on-demand technology enables the high level of customization required to produce each individual card, which includes a photo ID and other personal identification information. ABnote manufactures secure cards which are very effective against reproduction and tampering, like the technology used on other ID documents such as a driver’s license and a national ID.

“Producing these cards requires a high level of customization and precision that Arroweye is uniquely qualified to fulfill,” said Arroweye Solutions President and CEO Render Dahiya. “Our digital on-demand solution provides unparalleled flexibility in card imaging and the accuracy required to maintain the program’s identification component.”

“ABnote is proud to partner with Praxell and Arroweye in delivering such an innovative program where old world and new world technologies converge,” said Keith Goldstein President and CEO of ABnote North America. “Our knowledge and expertise in card production continues to be a trusted source for producing state of the art payment and ID cards around the globe.”

Praxell is managing the card program, and the prepaid cards are issued by Sunrise Banks of St. Paul, Minnesota. The debit element addresses users’ lack of access to banking services while the identification component allows those cardholders to access other services which require a photo ID.

The card program was recently recognized by the International Card Manufacturers Association, receiving the award for Best Government Identification Card in the Association's Èlan Awards.

About Praxell
Praxell has been managing Prepaid Card Programs for over 13 years. Through intensive investments in technology, Praxell has developed systems which allow customization of each program and get the program to market quickly and cost effectively.

About Arroweye Solutions, Inc.
Arroweye is a leading, single-source provider of innovative card marketing and production solutions for the payment card industry. The company’s digital on-demand technology creates a more efficient and cost-effective model for card marketers and issuers, giving them a highly customizable solution to increase their program’s speed to market, adoption rates and profitability. Founded in 2000, Arroweye offers the first fully-digital card solution approved by Visa, MasterCard, American Express and Discover and continues to partner with some of the largest prepaid, credit/debit card programs in the financial and card services industries. For more information, visit http://www.arroweye.com.

About ABnote
ABnote, with facilities in North America, Europe and Australasia, is a premier and trusted provider of secure documents and related services. Its primary products include EMV and mag stripe financial cards (debit and credit cards), identification and secure access cards (drivers' licenses, national ID cards for governments worldwide, hotel and facility entry cards), commercial plastic cards (gift, loyalty and membership), secure documents (vital records, savings bonds, stock certificates, passports, and checks), and related services (including NFC mobile payments, TSM, personalization, secure warehousing, distribution and fulfillment).

The prepaid card is issued by Sunrise Banks, member FDIC, pursuant to a license by MasterCard International Incorporated. MasterCard and the MasterCard brand mark are registered trademarks of MasterCard International Incorporated.

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Irene Fogelson
Arroweye Solutions
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Courtney Schiesher
Olson PR
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