London (PRWEB UK) 17 June 2013
Sporting brand Wilson has been showcasing their brand through the streets of London, with a taxi advertising campaign implemented by London Taxi Advertising.
Utilising the popular superside format, Wilson have engaged in a brand elevation initiative under the strapline ‘spin around London’, which also benefits from the endorsement of Britain’s current no.1 female tennis player Laura Robson. Promoting Wilson’s latest spin technology racket, the campaign will see Laura visiting tennis clubs in London with the branded vehicles, offering training to aspiring young players.
Superside advertising presents brands with a potent marketing platform, offering an iconic canvas to display the advertising creative. Coverage of the entire taxi body generates high-frequency visibility, allowing Wilson to access the public as the vehicle traverses dense urban locations. Promotional support from a well-known sporting personality further encourages audiences to engage with the Wilson product, particularly children looking to pursue an interest in tennis.