Absolute Digital Media Responds to Facebook’s Adoption of The Hashtag

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The online marketing experts at Absolute Digital Media have explored the potential impact of Facebook’s decision to replicate Twitter’s famous hashtag system within its own social network.

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the multi-billion pound network is set to introduce hashtags to make it easier to group together posts

The article, Facebook Follows Twitter By Adding Clickable Hashtags, published 12th June by the BBC, reveals that the multi-billion pound network is set to introduce hashtags to make it easier to group together posts by topic. It comes following the adoption of the hashtag by fellow social networks Google Plus, Pinterest and Linkedin. With proven success within these other sites, users are able to join conversations as events unfold, for example political debates or sporting events. The company has also announced that it will “continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights.”

It is also expected to be useful for brands advertising across Facebook, allowing them to reach a particular audience more easily.

The social media department of Absolute Digital Media are committed to finding new ways to improve their clients’ performance across the social platforms. As such the latest news was of great interest to the team, who have shared their thoughts on the matter.

“This new feature has been expected for a while, and is sure to be welcomed by brands advertising on Facebook. It enables them to find discussions relevant to their products and services and approach these potential customers directly. It will be interesting to see the reaction these receives from both advertisers and users themselves.”

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement and content marketing. Fusing market intelligence with creativity, delivering digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channel are most effective to communicate them and making sure that they reach the right people at the right time.

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Ben Austin
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