Real Estate Publisher Sees Home Searches are Shifting to Mobile Technology

Share Article re-launches mobile version of the site through partnership with Mobile Real Estate, LLC, provides text codes and geo-targeted mobile sites to all advertised listings.

Marketing, Real Estate, Advertising, Home Sales

The Real Estate Book

A real estate professional who lists a home today really owes it to the seller to market the home in the most effective way. Today, that includes mobile technology.

International real estate publisher, The Real Estate Book®/ is finding more and more home shoppers are turning to their smart phones for housing searches. How they find the mobile tools they use, however, may be a surprise to many.

“Most people are familiar with our brand because they’ve picked up one of our digest-sized magazines in one of 300 markets across the U.S., Canada, and the Caribbean,” says Scott Dixon, CEO of NewPoint Media Group, publishers of The Real Estate Book. “For many, it’s a recognizable icon like McDonald’s golden arches or Nike’s swoosh."

“And, during the 12-week process of either buying or selling real estate every 7-10 years, it’s a very useful tool to get a quick snapshot of the market and of the most successful real estate professionals in the area,” Dixon added.

What consumers find when they begin interacting with the brand is the little magazines’ link to the big digital world. receives daily updates from hundreds of Multiple Listing Services and has over 1.5 million searchable listings on – on the web and on mobile devices.

“We find that over 25% of our traffic is coming from a mobile device today,” said David Vining, Vice President of Interactive at the company. “And that is increasing every month and will continue to increase. We expect mobile traffic to eventually overtake web traffic.” Vining also said that the majority of the mobile traffic comes over the weekend, when consumers are naturally on the go. recently re-launched the mobile version of the site. NewPoint Media Group partners with Mobile Real Estate, LLC to create their mobile versions and to provide text codes to all advertised listings. These codes are printed in the magazines, on yard signs, brochures, and mailings – all offline and primarily print sources.

When the consumer texts the property number to a specific number or “short code,” the consumer receives a text with a link to see more information and photos of the property. At the same time, the listing agent is notified that someone has an interest in the property.

In 2012, over 300,000 consumers sent a text to see more information on a property. In 2013, NewPoint expects over 500,000. “Even if we went along at the same rate we have through May, we’d hit 500,000,” Vining said, although he says the increase in mobile traffic may make that figure conservative.

The experience is simple, and the technology behind it is based on the most basic elements of real estate – location, location, location. “We’re honored to be partnered with The Real Estate Book on developing their new mobile website,” said John Lim, CEO of Mobile Real Estate. “This new site is the culmination of hard work from our two teams, and is injected with new patented mobile business intelligence technology that will allow The Real Estate Book to give their mobile users a smarter experience. This will ultimately result in more leads for those who advertise with TREB,” Mr. Lim went on to add.

“A real estate professional who lists a home today really owes it to the seller to market the home in the most effective way. Today, that includes mobile technology," Dixon said. “That’s why we include it in our advertising packages at no additional charge. We want to be the one-stop for a complete home marketing program.”

To see a sample listing, text T312634 to 85377 and to learn more about The Real Estate Book’s home marketing packages, go to

About The Real Estate Book/

The Real Estate Book offers print, web, mobile, direct mail and social media tools to deliver leads and result s to real estate professionals. With local print publications in over 300 markets across the U.S., Canada, and the Caribbean, and approximately 300 additional markets displaying online content, is a top-rated real estate website with over 1.5 million listings updated daily.

About NewPoint Media Group

NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit


Scott Dixon, CEO
NewPoint Media Group, 770-962-7220 ext. 24214, sdixon(at)NewPointMediaGroup(dot)com

Rebecca Chandler, VP, Marketing
NewPointMedia Group , 770-962-7220 ext. 24672, rchandler(at)NewPointMediaGroup(dot)com

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Rebecca Chandler

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