RS Metrics Introduces TrafficTracker™ to Provide Investors with a Broad View of Retail Traffic Trends

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TrafficTracker Measures Changes in Traffic Across a Universe of 20+ Public Retailers and Restaurants

retail traffic tracker

Snapshot of current quarter views on the TrafficTracker report

“With TrafficTracker, RS Metrics is able to bring value and insights to a much larger portion of our customer base” says Tom Diamond, President and CEO of RS Metrics.

RS Metrics is pleased to announce the release of TrafficTracker, a monthly report that captures traffic growth and momentum changes across a universe of 20+ public retailers and restaurants. TrafficTracker is well suited for strategies that may not always require the full set of in-depth fundamental data and analysis provided in RS Metrics detailed monthly traffic reports.

TrafficTracker was created specifically for:

  •     Traders looking for opportunistic deviations from consensus.
  •     Portfolio managers that scan a large cross-section of the retail universe.
  •     Long-term investors tracking multiple names over an extended timeframe.
  •     Quant funds looking for data inputs to existing models.

Built using the same satellite imagery based methodology found in RS Metrics detailed monthly traffic reports, TrafficTracker provides a higher-level view of the retail universe in a more affordable package. Traffic at individual retailers is categorized across five rating levels on a monthly and quarterly basis:

  •     Strong (Above +3.0%)
  •     Positive (+1.1% to +3.0%)
  •     Flat (-1.0% to +1.0%)
  •     Negative (-1.1% to -3.0%)
  •     Weak (Below -3.0%)

In addition to the current quarter, TrafficTracker provides historical monthly and quarterly data and results so that investors can track historical trends and accuracy for each name. To-date, TrafficTracker has an estimated 85% accuracy score across a history of 300+ individual monthly reports.

TrafficTracker current coverage list:

  •     (BBBY) Bed Bath and Beyond
  •     (BBY) Best Buy
  •     (BIG) Big Lots
  •     (BWLD) Buffalo Wild Wings
  •     (CMG) Chipotle
  •     (DG) Dollar General
  •     (HD) Home Depot
  •     (JCP) JC Penney
  •     (KSS) Kohl’s
  •     (LOW) Lowe's
  •     (MNRO) Monro Muffler
  •     (PNRA) Panera
  •     (PETM) Petsmart
  •     (SBUX) Starbucks
  •     (SHW) Sherwin-Williams
  •     (SPLS) Staples
  •     (SWY) Safeway
  •     (TGT) Target
  •     (TSCO) Tractor Supply
  •     (ULTA) Ulta Salons
  •     (WMT) Walmart

“With TrafficTracker, RS Metrics is able to bring value and insights to a much larger portion of our customer base” says Tom Diamond, President and CEO of RS Metrics. “We formally introduced it to customers on June 13th at the 33rd Annual Piper Jaffray Consumer Conference and have been thrilled at the positive feedback so far. The broad coverage of TrafficTracker is an ideal complement to the in-depth fundamental analysis found in our detailed monthly reports and we’re excited to be able to serve our customers in both ways.”

More product information on TrafficTracker can be found here:

About Remote Sensing Metrics, LLC

RS Metrics provides investor and corporate clients with proprietary insights and data based on quantitative analysis of satellite imagery. We analyze thousands of satellite images of retail and industrial locations each week and use our proprietary methodology and data models to produce valuable metrics including traffic and market share growth, ranking of top competitor stores in an area by traffic, shopper conversion/close rates (cars outside vs. transactions inside), and industrial production and employment growth. Founded in 2009 by executives with backgrounds in corporate and investor strategy consulting, satellite imagery, and geographic information systems, RS Metrics is headquartered in Chicago, with a sales office in New York and production offices in Colorado and Colombo, Sri Lanka. For more information visit


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