Chicago, IL (PRWEB) June 18, 2013
Black Forest Gummies has launched the “Black Forest Across America” social media campaign on its Facebook page to encourage fans to share a photo with their friends and family of a place they travel to or where they eat their Black Forest Gummies.
Inspired by the many places people travel with snacks, “Black Forest Across America” emphasizes how Black Forest products are the perfect snack on the go. After uploading a photo of where they eat their gummies, fans are encouraged to share their photo with friends and family across social media. Fans can enter the contest on the Black Forest Gummies Facebook page for a chance to win a $1,000 airline gift card.
“We want to remind people that Black Forest Gummies are a great travel companion,” said Linda Severin, VP of Marketing for Ferrara Candy Company. “'Black Forest Across America' gives us that opportunity and gives fans a chance to show us all the fun places they go.”
Black Forest turned to Brickfish, a leader in digital, social and mobile solutions, to build a social media campaign to drive engagement and build brand awareness and advocacy.
“Many people enjoy sharing their travel photos with friends and family on social media,” said Michael Mullarkey, CEO and President of Brickfish. “This campaign gives fans the opportunity to do just that, and we're excited to see the photos fans will share with Black Forest."
At the conclusion of the campaign, the top 25 eligible entries with the highest score will be judged on creativity and relevance. The grand prize winner will receive a $1,000 airline gift card, and the runner-up will receive a Canon PowerShot Digital Camera. Each week of the campaign, one additional winner will be selected based on score, creativity and relevance and will receive a $25 iTunes gift card. All winners will also receive Black Forest Gummies along with their prize. The Black Forest Across America campaign concludes on June 24, 2013.
About Ferrara Candy Company
Ferrara Candy Company is the leading non-chocolate confectionary company in the U.S., with a portfolio of strong brands and retail partnerships. With a candy for every craving, Ferrara Candy Company brands make consumers happy every day and include: TROLLI®, BLACK FOREST®, BRACH’S®, LEMONHEAD®, NOW & LATER®, SATHERS®, BOBS®, RED HOTS®, ATOMIC FIREBALL®, CHUCKLES®, BOSTON BAKED BEANS, SWEET STRIPES®, SUPER BUBBLE®, FRUIT STRIPE®, RAIN-BLO®, JUJYFRUITS® and JAWBUSTERS®. For more information, please visit http://www.ferrarausa.com.
Brickfish ® is a leader in digital, social and mobile solutions that combine a full-service approach with proprietary technology to drive engagement for Fortune 2000 companies across social media marketing, social community management, web development, integrated social commerce and mobile apps. Brickfish has worked with leading brands including Microsoft, Nieman Marcus, Dove, Nike, Vera Bradley and Ferrara Candy Company to increase digital engagement, drive social commerce transactions and provide actionable data and insights. Since 2005, Brickfish campaigns have driven over 650 million consumer engagements. Chicago-based Brickfish is a 2013 Platinum and Gold Hermes Award winner, 2012 MarCom Platinum and Gold Award winner, Red Herring Global 100 winner and an OMMA Award winner for Best Viral Campaign. For more information, please visit http://www.brickfish.com.