Avectra Executive to Co-Present Session on Customized Member Engagement at the Association Forum of Chicagoland Annual Meeting

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Education session to teach best ways to track and engage members.

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WHAT: An executive from Avectra, a leading Social CRM developer of web-based member and donor-based software for associations and not-for-profits, will co-present an education session on strategies association professionals can utilize to customize their member management systems to monitor members and develop programs best geared for their needs. The session will take place at the Association Forum of Chicagoland’s Annual Meeting, June 18 in Chicago.

Association Forum of Chicagoland’s Annual Meeting 2013 is the ideal venue for association leaders and managers, program specialists and suppliers to discover actionable ideas and strategies through meaningful learning experiences to help them achieve organizational goals. More than 500 association industry professionals and suppliers are expected to convene on this day to take advantage of learning from subject matter experts and each other.

WHO: John Clese, director of product marketing, Not-for-Profit, Avectra will join a panel of executives from companies that support the association industry to present, “From Vision to Reality: Craft a Customized Member Engagement Strategy”. This session is geared at mid- and senior-level association industry careerists and will discuss member engagement as a key to success for associations. Attendees will learn how to pinpoint techniques that their association must adopt in order to track member engagement and translate metrics into action. Two skills attendees with learn are:    

1. How to use available association management systems’ features and functions that can help track and score member engagement

2. Describe how to interpret member engagement scores in order to development relevant programs and services.

WHEN: The Association Forum of Chicagoland Annual Meeting will take place June 18, 2013. Clese’s presentation will take place between 1:45 p.m. and 3:00 p.m.

WHERE:    The Association Forum of Chicagoland Annual Meeting is being held at McCormick Place, 2301 South Lake Shore Drive, Chicago, IL. More information on the event can be found here.

About Avectra
For two decades, Avectra has translated its customers' needs into market leading software and services. Using Avectra's membership management, donor management and crowd-contributing solutions, associations and not-for-profits can connect with constituents, partners and prospects in entirely new ways, create more meaningful engagements and drive bottom-line results.

Headquartered in McLean, Virginia, Avectra also has regional offices in Chicago and Orlando. For more information on Avectra's membership management, fundraising or donor management solutions, visit avectra.com or call 855-AVECTRA (855-283-2872).
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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
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