“We have amazing opportunity to leverage the company’s intellectual property and core innovation to improve and accelerate the automated buying and selling of advertising."
New York, NY (PRWEB) June 18, 2013
MASS Exchange announced today that its Board of Managers has appointed Habib Khoury as Chief Executive Officer. He succeeds Todd Broms who will retain the role of Chairman.
“We are pleased to extend our management team to include Habib, who has proven over his career to be a transformational leader and a true operator. He has the right combination of knowledge, leadership, and experience to step in and help our company navigate this period of rapid technology and industry change,” said Todd Broms, Co-Founder and Chairman of MASS Exchange.
“I am very pleased to be joining the talented MASS Exchange team,” said Khoury. “We have an amazing opportunity to leverage the company’s intellectual property and core innovation to improve and accelerate the automated buying and selling of advertising. I look forward to working with our team and partners as we commercialize our platform and bring much needed value to publishers, advertisers and their agencies.”
Khoury has previously served in leadership roles for private and public companies at various stages of development from start-ups to businesses having over $80 million in revenue. Some of the companies served include: Free All Media, TheLadders.com, g8wave and WebMD.
“The timing to bring in Habib couldn’t be better as we begin to roll-out our platform in Australia with our strategic partner Facilitate Digital,” said Amihai Ulman, Co-Founder and Chief Operating Officer.
About MASS Exchange (http://www.MASSexchange.com)
MASS Exchange is a two sided continuous market that facilitates trading by buyers and sellers of digital advertising. MASS Exchange is the first advertising futures exchange that enables its customers to engage across all media channels (online, video, mobile, TV). MASS Exchange’s innovation delivers media buyers and publishers of advertising impressions true price discovery, efficient valuation, execution and settlement in a single, scalable, global platform.
About Facilitate Digital (http://www.facilitatedigital.com)
Facilitate Digital is a leading global provider of digital marketing technology and services to the digital media sector. Established in 2001 and headquartered in Sydney, Australia, Facilitate Digital has a global footprint spanning Sydney (HQ), NY, London, Hamburg, Shanghai and Auckland.