San Francisco, CA and NYC (PRWEB) June 18, 2013
In a nod to the historical significance of Madison Avenue to the advertising industry, ZEDO, the leading global ad platform partner for publishers and advertisers, today announced an expansion of its New York City office and a move to Madison Avenue quarters.
“It makes sense to continue to invest in our New York office,” says Paul Prior, President of ZEDO. “Both the media industry and the advertising industry have traditionally been here, and both our next generation cloud-based ad server and our high impact formats are aimed at serving this ecosystem.”
ZEDO recently also announced the launch of ZINC, its network where advertisers can buy high impact formats from premium publishers.One of the most exciting formats on the new network is Full Screen Video Ads, part of a suite of high impact formats developed by ZEDO technologists over the past few years to counter advertisers’ increasing dissatisfaction with the performance of banner ads, while also providing high reach for video ads. Video ads can also be placed in ZINC’s innovative InView Slider high impact format. Our InView formats achieve 99% viewable impressions, which is verified by comScore.
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ZEDO, Inc. is a platform offering high impact formats. Known for its technical innovations and ability to scale, it offers publishers products and services, including ad serving, and high impact formats with 99% viewable impressions. ZEDO also provides solutions for advertisers such as full screen video ads and a custom premium network for advertisers called ZINC. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, Seattle, and Phoenix and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.