As Hiring for Marketers Grows, Employers See a Shortage of Talent

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During May, more than 101,000 jobs were advertised online for Marketing Managers in the United States, growing 12% year-over-year, according to WANTED Analytics™.

During May 2013, more than 101,000 jobs were advertised online for marketing professionals in the United States, according to WANTED Analytics™ (, the leading source of real-time business intelligence for the talent marketplace. As more channels are used to promote products and connect with customers, the need for specialized marketing talent is becoming more prevalent. The number of available marketing related jobs grew 12% year-over-year when compared to May of 2012 and more than 160% in the past 4 years.

Within marketing, some of the most in-demand positions include Business Development Managers, Product Managers, Account Managers, Communications Managers, Brand Managers, and Online/Digital Marketing Managers. The commonly required skills reflect the high demand for these jobs:

1. Product development/management
2. Business development
3. Analytical skills
4. Product marketing
5. Market research
6. Marketing strategy
7. Digital marketing
8. Online advertising
9. Competitive analysis
10. Search engine optimization (SEO)

The metropolitan areas with the most demand for Marketing Managers were New York, San Francisco, Chicago, Los Angeles, and Seattle. The New York metro area saw the highest number of listings, with more than 11,000 marketing jobs available online. However, of these 5 cities, San Francisco experienced the largest year-over-year growth. In this area, there were 24% more jobs posted online this May than when compared to May of 2012.

With demand for marketing professionals growing steadily, it is likely to be difficult to source potential candidates. As demand continues, conditions and the level of difficulty may increase. According to the Hiring Scale™, this occupation scores an 85 on average across the United States. (The Hiring Scale ranges from 1 to 99, with 99 representing the most difficult conditions.) Local conditions will vary widely, depending on regional demand and talent supply. Currently, some of the metro areas that are likely to experience the most difficulties are San Francisco, Washington (DC), and Boston. Not only do these 3 locations all score higher than average on the Hiring Scale, but job ads also tend to remain open longer. On average, job ads in these 3 cities stay online for 7 weeks.

In comparison, some of the best areas to recruit this talent are Bloomington (IL), McAllen (TX), and Atlantic City (NJ). In these areas, demand remains low, yet there are pools of qualified potential candidates. Bloomington presents the least difficulties, scoring a 20 on the Hiring Scale, far below the national average of 85.

The Hiring Scale measures conditions in local job markets by comparing hiring demand and labor supply. The Hiring Scale is part of the WANTED Analytics platform that offers business intelligence for the talent marketplace.

To see additional charts and detail, please visit

A free trial of WANTED Analytics is available at

About WANTED Analytics™

WANTED Analytics™ helps recruiting organizations make better decisions faster with real-time business intelligence on jobs, employers, and talent. Analytics brings together, for the first time, years of hiring demand and talent supply data to create a true talent intelligence platform for hard-to-fill positions.

Clients in the staffing, HR, RPO, media, and government sectors use WANTED Analytics™ to find sales leads, analyze employment trends, gather competitive intelligence, forecast economic conditions, and source hard-to-fill positions.

About WANTED Technologies Corporation

WANTED Technologies (TSX-V:WAN) provides real-time business intelligence for the talent marketplace. Founded in 1999, the company’s headquarters are in Quebec City, Canada, and it maintains a US-based subsidiary with primary offices in New York City. WANTED began collecting detailed Hiring Demand data in June 2005, and currently maintains a database of more than 800 million unique job listings. For more information or to sample WANTED’s services, visit

WANTED is also the exclusive data provider for The Conference Board Help Wanted OnLine Data Series®, the monthly economic indicator of Hiring Demand in the United States.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release. Any statement that appears prospective shall not be interpreted as such.

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Abby Lombardi

Martin Auclair
WANTED Technologies
418-523-6663 337
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