(PRWEB) June 17, 2013
Olivier Zitoun, founder and CEO of Eveo Communication Group, Inc., a leading full-service healthcare communications agency, will present on emerging healthcare technologies and the MoCial trend at the Digital Pharma West conference in San Francisco, June 24-27, 2013.
“MoCial” – the intersection of mobile technology and social media – is a trend that is changing the healthcare marketing landscape. As smartphone use increases, one-quarter of users have at least one health app, and many are turning to social media to make health decisions. Further, 60 percent of physicians believe that social media in healthcare increases the quality of care they provide.
“MoCial healthcare is where empowered patients are in control of their health by tracking their own data and getting the support they need through social media,” Mr. Zitoun said. “It is critical that those in the healthcare marketing arena understand how MoCial is making an impact so they can adapt and evolve to deliver health information to patients and physicians via the technologies they are using daily.”
Olivier Zitoun, an internationally recognized visionary in the digital healthcare space, will discuss how to design MoCial applications that truly engage patients and physicians and how to integrate MoCial concepts into marketing programs, as well as upcoming technologies and trends.
Click here for more information on Digital Pharma West. Olivier recently spoke at Digital Pharma Euro last February in Paris, and he will also be speaking at Digital Pharma East in Philadelphia, October 15-18, 2013.
Eveo Communication Group, Inc. is a leading full-service healthcare communication agency, rooted in innovation and technology. Ranked by Ad Age as the #1 Independent Digital Healthcare Agency in the U.S. for three years in a row, Eveo partners strategically with some of the world’s largest health brands to conceive insight-driven innovations that deliver business results. For more than a decade, Eveo has been pioneering digital healthcare marketing by inventing new solutions that quickly become the new standard of communication. Today, with a global presence and a strong focus on strategy, Eveo builds audience-centric campaigns that include multiple touch points, devices and solutions such as mobile, social, web, video and games. All seamlessly integrated under one vision, one goal: client success. Eveo has offices in San Francisco and New York, and teams located around the U.S. and London. Visit http://www.eveo.com to find out more.