It is nice to be ahead of the curve -we expect most law firms to be using this same technology within 18 months.
Oklahoma City, OK (PRWEB) June 16, 2013
To avoid the stale conventions of online legal marketing, one Oklahoma City law firm seeks to inject some technological vitality into how it communicates with clients over the web. Directed by head litigator and criminal defender, J. Patrick Quillian P.C., The Oklahoma City Legal Group has just launched the newest incarnation of its website with responsive design. Now a fully-responsive site, http://www.oklahomacitylegalgroup.com is among the very first law websites to incorporate responsive technology into its professional operation.
Mobile technology has vastly changed how clients interact with service providers, and this includes how they interact with their attorneys. Clients demand quality information quickly, and sites that are old and cumbersome are beginning to suffer for not catering to the changing technological landscape. As one of the most heavily searched-for services on the web, legal representation is naturally a competitive market, so adapting to technological shifts is a necessary part of remaining relevant in the digital age.
The new site, developed by Dallas web design company, SEOTA, will allow Oklahoma City Legal Group to interact with more online clients than ever before. Created to offer webmasters a more streamlined approach to display adjustment, responsive design allows a website to appear on any device - desktop, phone or tablets - with optimized usability and ease of navigation. Responsive design's predecessor, called "Adaptive" technology, required that web developers preemptively designate a set of resolutions that a site could display on. While this was sufficient during the infancy of mobile web browsing, the slew of new phones, tablets, and even the new phone-tablet hybrids, "phablets", have introduced dozens of unique display sizes, making adaptive technology impractical and therefore obsolete. Responsive design automatically adjusts to any display size, ensuring that a site will function on all emerging devices.
Oklahoma City Legal Group is certain that the technology will enable it to better serve its wide client base. Now that the site is responsive, SEOTA can tailor the firm's marketing initiatives to target users based on the device that they browse with. By choosing whether to display or conceal content based on the user's display size, the firm can deploy more precise marketing strategies that will reach desired clients more effectively. Furthermore, prominently displayed contact forms allow on-the-go users to submit concise details about their legal situations for immediate case review by one of the firm's attorneys.
Webmasters and marketing experts have agreed that responsive web design will play a key role in securing the mobile demographic going forward. Responsive technology protects websites against future changes in device hardware, and will continue to allow sites like Oklahoma City Legal Group's to deliver the most intuitive mobile browsing experience available.
The top criminal defense and litigation firm in its region, Oklahoma City Legal Group provides clients with a pantheon of successful attorneys who share a strong passion for courtroom victory. Led by expert litigator and criminal defender, J. Patrick Quillian, P.C., Oklahoma City Legal Group pledges diligent legal representation and courteous interaction to each of its valued clients. Learn more about the firm and submit a free case review at http://www.oklahomacitylegalgroup.com.