How Companies Can Benefit to Recent Changes to Google Local

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Maine marketing firm, My Local Leads, provides information on what the latest acquisition by Google could mean for local online marketing efforts.

Google’s recent acquisition of Waze will help improve mapping which will improve the experience for consumers in local markets. The features provided by the Waze platform will enhance the capabilities of Google Local and Google Maps. This provides a boon for local search marketing efforts in a few ways.

Confirmed earlier this week, Google purchased Waze for an amount totaling in excess of $1 billion according to PC Magazine. The really neat thing about Waze is that is a crowd-sourced navigation app. People will access the maps on their smartphones and tablets in an effort to find directions and local businesses. While consumers already have a variety of options for finding directions to a local business online, Waze takes things a step further with its crowd-sourced intelligence. Waze enables mobile users to get real time updates on traffic, accidents, construction, and special events that could hamper and alter the flow of traffic. This means that Waze can help plan alternate routes to save time and prevent those unfamiliar with an area from getting lost.

Google’s purchase of Waze will help tie together the social media marketing aspects with local search. Consumers on the go and looking for directions to a nearby coffee shop or restaurant will be able to see peer reviews at the same time. Furthermore, the updates can include things such as time it takes to get through lines, whether the coffee is good today or not, and much more.

Chris Moreno, founder of My Local Leads, points out that this can mean big changes for local businesses. "This is both an advantage and a cautionary tale. By providing excellent, expedient service at competitive prices, those local businesses will most likely draw in more customers and increase their revenue. On the other hand, if the business is having an off day, an employee is being rude, or there is too long a wait because the business failed to properly plan for an area event, it could mean a dip in sales."

One of the key facets My Local Leads impresses upon business owners working hard to market and grow their businesses in this hyper-connected world is that they need to always keep in the forefront of their mind that their service at any given moment could have an effect on future business. The pairing of Waze and Google technologies makes this even more evident. People will be posting updates on the business while they are in line, in the store, or just after they left. Meanwhile, others in the area will be seeing those updates as they check their smartphones and tablets. How one customer is treated is how all customers will expect to be treated. With the relative ease of posting comments, sharing statuses, and creating online video, customer service takes a new priority in day to day business.

My Local Leads helps local business with search engine optimization, website design and development, mobile marketing, and more. They can help manage a local businesses online reputation and provide valuable insight when it comes to online lead generation and customer retention.

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Chris Moreno

Cameron Corniuk
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