REMI Responds to RisMedia’s Top 5 Feature

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Tobias Nergarden of the Real Estate Marketing Insider issues a response and analysis of a recently published piece by RisMedia’s Verl Workman advising agents on the best ways to re-develop a real estate firm or practice.

The Real Estate Marketing Insider’s director and executive officer Tobias Nergarden announced his response to a recently published piece in RISMedia titled “5 Ways to Make a Real Estate Comeback.” Mr. Nergarden’s response included his stance on the positions taken in the piece, as well as an analysis of the effectiveness the tips could have for real estate agents trying to heal a real estate practice.

The June 6 piece penned by real estate sales and marketing expert Verl Workman listed five strategies targeted at agents who are trying to re-grow a real estate practice that has been affected by the economic downturn, and the more recent problem of tight housing inventories. Workman began his piece with the assertion that “the game is all about gaining listings in order to control marketshare.” He advises agents to maintain real relationships and contacts; increase advertising presence in the community; revisit expired listings and for-sale-by-owner properties; explore converting buyers into sellers; and reach out to investors.

Tobias Nergarden released the following statement regarding Mr. Workman’s piece for RISMedia:

“All real estate markets, particularly fickle and seasonal ones like vacation rental by owners, will cause some ups and downs for real estate agents. The tips that Mr. Workman has collected to re-grow a faltering practice are excellent pieces of advice for any type of realtor. Particularly valuable is the assertion that every buyer could also be a seller. Simply asking a prospective buyer if they need to sell their home to purchase a new one could turn a buyer into a seller, and in the process double a realtor’s return on an individual client’s business.”

The Real Estate Marketing Insider’s executive director, Tobias Nergarden released a statement responding to an article in RISMedia that offered 5 Ways to Make a Real Estate Comeback. Mr. Nergarden praised the article, drawing special attention to the author’s suggestion that real estate agents turn buyers into sellers whenever possible.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online publication that covers real estate news, analysis, and trends. The Insider is published online at http://www.realestatemarketinginsider.com.

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