Ry.com.au Launch New Mobile Platform in Response to Growing Mobile Sales

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Double the amount of mobile transactions lead ry.com.au to launch user friendly mobile site.

Let’s go shopping: in our handbags!

It’s no surprise that with the rise of technological developments, retailers have caught up by delivering a huge selection of dynamic shopping websites and e-stores. And we’re not complaining, amidst our busy agendas and decreased recreational time - we all need a little online retail therapy escapism from time to time!

Yet, with the rapid absorption of smartphones and mobile devices, Australian women are becoming more inclined to take to their mobile devices to daydream of their next purchase, grab their groceries, or secure their fantastic new dress for the weekend. The desire for convenience, ease and greater shopping choice, is more evident than ever as the accessibility, plethora of product choice and facilitation of transaction becomes increasingly stress-free, with a shopping device right there in their handbags. A recent Roy Morgan study indicated that over half of Australians are now in possession of a smartphone – and that mobile purchases have doubled in proportion from just a year ago. Despite the growth in mobile spending, can’t we all attest to the time that trying to quickly search and buy something online is more hassle than it’s worth?

Ry.com.au are the latest of online retailers to delight customers with a streamlined , user friendly and custom built mobile responsive site. As Australia’s largest online hair and beauty retailer, the team at RY.com.au understand that the typical lifestyle of Australian women doesn’t allow them the luxury of ploughing through a website that is hard to navigate, difficult to read and impossible to finalise purchases: “We wanted to ensure our customers had the luxury of the shopping experience without the rigmarole of a site that is difficult to use. You often only get a small window in your day to shop: on the bus, in the ad break or when the kids are sleeping. It’s all about allowing the customer to shop how they want, when they want.”

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james Patten
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