Watches of Switzerland Host an Exclusive Look at the Cream of Basel and Geneva 2013 Watch Fairs

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To follow up this year’s springtime Basel and Geneva watch fairs, Watches of Switzerland hosted a series of UK gatherings for a select number of lucky customers. The events were aimed at giving attendees a personal preview of the elite class of 2013 before the luxury timepieces reach showrooms later this year.

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To follow up this year’s springtime Basel and Geneva watch fairs, Watches of Switzerland hosted a series of UK gatherings for a select number of lucky customers. The events were aimed at giving attendees a personal preview of the elite class of 2013 before the luxury timepieces reach showrooms later this year.

The events, one of which took place in Manchester and two others in London, follow the annual Basel and Geneva springtime watch fairs, where famous names and illustrious brands come together to host the cream of 2013’s upcoming timepieces. Live music and well-heeled guests – including The Apprentice’s Nick Hewer – embellished the first gathering, hosted at the Dairy on Wakefield Street, London. This evening was followed by a further night at the capital’s Café Royal’s Pompadour Suite, which was held in support of the young people’s charity Private Equity Foundation. Manchester’s meeting came in the form of a dinner at the city’s Museum of Science and Industry, where timepieces were brought to each table for the lucky attendees to sample between their mouth-watering dinner courses amidst the impressive museum displays.

The Watches of Switzerland-hosted events provided customers with an opportunity to get up close and personal with the new pieces, as well as tap into the font of knowledge that is the accompanying Watches of Switzerland team, who are more than happy to share their enthusiasm and expertise for the products.

The very best offerings from 13 of the top luxury Swiss watchmakers were on display, including Jaeger-LeCoultre’s pink gold Grande Reverso Lady Ultra Thin Duetto Duo, Patek Philippe’s new 5170G-001 hand-wound chronograph in 18-carat white gold and even the 50th anniversary Rolex Cosmograph Daytona – a hotly anticipated model featured in the upcoming issue of Watches of Switzerland’s Calibre magazine. Also on display was a selection of pre-owned timepieces from Watches of Switzerland’s ever-growing pre-owned collection.

One of the main attractions was one particular watch that everyone wanted to get their hands on but simply couldn’t: Breitling’s Emergency II, the first timepiece in history to be fitted with a dual frequency distress beacon. As part of Watches of Switzerland’s long-standing strong relationship with the Breitling brand, built up over close to 90 years in the industry, the event was able to feature the product exclusively, making it the only such example outside of Switzerland.

With an illustrious range of new collections soon to be added to the Watches of Switzerland site, watch lovers should keep their eyes on the blog for updates on the latest additions from the Basel and Geneva fair. Visit http://www.watches-of-switzerland.co.uk to find out more.

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