High Performance Eyewear Retailer Smith Optics Improves the Customer Lens by Adding 360 Spin Imagery to Its Site

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Utilizing Snap36 Full-Service 360° Photography products and services, Smith Optics enhances customer service and sales by allowing customers to better ‘try” before they buy.

"Including the ability for our customers to virtually pick-up and spin each of our products online goes a long way toward improving the customer experience."

News Highlights

  •     Online supplier of a broad array of high performance eyewear and goggles, works with Snap36 to create a richer online shopping experience through the ability to spin and manipulate product images on its e-commerce site.
  •     Smith Optics improves customer service by incorporating 360° product imagery throughout its site, enabling customer service representatives to more easily show customers specific features and product details when they have questions.
  •     Smith Optics chose 360 spin photography as an important element to include when embarking on a strategy to significantly enhance the usability of its website.

Snap36 (http://www.snap36.com) today announced that Smith Optics (http://www.smithoptics.com), a leading provider of high performance eyewear and goggles has chosen Snap36 360° product photography services to significantly enhance the online customer experience and increase customer service. Smith Optics customers are now able to manipulate images of sunglasses, prescription eyewear, goggles and helmets on the site to see multiple angles of the products. This ability to take a much closer look at what they are interested in purchasing makes them more comfortable about their buying decisions and mimics an “in-store” experience online.

As a producer of the industry’s most innovative, durable, top-quality products in the prescription eyewear, sunglass, helmet and goggle market, Smith Optics boasts a list of clients that includes some of the top names in biking, motocross, skiing, snowboarding, surfing, NASCAR and MX. Its products are sold worldwide in more than 50 countries through specialty and sporting goods stores. As more and more of its customers turn to online research while shopping, Smith Optics is always looking for ways to provide the right level of detail to meet each visitor’s unique product needs. The company recently added a number of enhancements to its website to increase usability and turned to Snap36 to help them achieve this goal. Snap36 experts and photographers worked to create compelling product images across the Smith Optics site. One color of every product available on the Smith Optics site is now being shot and offered in 360 spin. These images are also made available to its distributors worldwide. This approach, combined with product reviews, videos and a new page layout is helping Smith Optics drive its sales efforts on a global scale.

“Our customers have come to expect the very best in eyewear and helmets from us and we are dedicated to making sure they can find precisely what they’re looking for when they visit us online,” said Ross Copperman, General Manager of Ecommerce for Smith Optics, Suncloud Optics and their family of brands. “When marketing sunglasses and goggles, people want the ability to try them on, which can be a challenge in an e-commerce environment. Including the ability for them to virtually pick-up and spin each of our products online goes a long way toward addressing this challenge. Combining Snap36 360 degree spin images with product reviews and videos, gives our customers the information they need to make well educated purchase decisions.”

“Providing online shoppers with a true in-store experience on the web is the Holy Grail for e-tailers,” said Jeff Hunt, CEO of Snap36. The ability to add 360 degree product views to a site gives leading retailers like Smith Optics new ways to grow their business by giving customers a greater level of confidence when shopping online. We are excited to work with Smith Optics as they continue to innovate in the eyewear industry.”

Click to Tweet: @Snap36 helps Smith Optics provide an in-store experience online by adding 360° product photos to its retail site - http://clicktotweet.com/OS4A0

About Smith Optics
Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 and has gone on to set the standard for high performance eyewear and goggles. Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding.
Smith products are sold worldwide in more than 50 countries through specialty and sporting goods stores. For more information visit http://www.smithoptics.com.

About Snap36
Based in Chicago, IL, Snap36 helps online retailers develop compelling 360º/3D product imagery that engages shoppers and keeps them coming back for more. Working with Snap36, clients including Kohl’s, Walmart.com, Cabela’s, eBags, Summit Sports and LIDS, are turning static online browsing into an interactive shopping experience that mimics a true in-store engagement. Snap36 provides custom solutions, combining the right mix of hardware, software, services and expertise at your facility or theirs, making the process simple, scalable and affordable. For more information, visit http://www.snap36.com, or connect with them on Facebook, Twitter and LinkedIn.

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Andrea Cousens
Cousens Communications
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