Datonics and SourceKnowledge Partner

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SourceKnowledge Taps Datonics’ Consumer Data for Targeted Video Ad Serving

“With online video consumption increasing, advertising through the medium is becoming more ubiquitous and we are committed to helping partners reach their desired audiences in the most effective ways possible,” said Michael Benedek, CEO of Datonics.

Online data company Datonics (http://www.Datonics.com) has partnered with private video ad network SourceKnowledge (http://www.sourceknowledge.com) for the use of Datonics’ audience data within SourceKnowledge's real-time bidding video ad serving platform.

Through the deal, brands that advertise on the SourceKnowledge ad network in the United States and Canada will be able to leverage Datonics’ pre-packaged search, purchase-intent, and life-stage data segments as well as custom keyword-derived segments, which are based on 180 million U.S. and Canadian consumers who recently demonstrated interest in products and services. The data enables marketers to engage with consumers who are most likely to respond to their offering and maximizes media-buyer return on investment by facilitating precise video ad campaign targeting.

“We are excited about this partnership with SourceKnowledge that aims to help its advertisers more accurately target customers through video ads,” said Michael Benedek, CEO of Datonics. “With online video consumption increasing, advertising through the medium is becoming more ubiquitous and we are committed to helping partners reach their desired audiences in the most effective ways possible.”

“We are thrilled to now offer advertisers the ability to buy a video audience based on their interests and recent behavior online. While this type of targeting is mature for display, it is still relatively new when targeting pre-roll ads,” said Stuart MacDougall, CTO of SourceKnowledge. “It is especially key for advertisers when buying audiences using our newly launched RTB ad server. Using the Datonics data, advertisers can now make highly informed decisions when buying their audience in real time and this should therefore translate to a significant lift in their ROI.

About Datonics
Datonics (http://www.Datonics.com) is the Internet's leading aggregator and distributor of highly granular and proprietary search, behavioral purchase intent and life-stage data. Datonics' 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit http://www.datonics.com.

About SourceKnowledge:
SourceKnowledge serves video, rich media and standard display ad units on a network of high quality U.S. and Canadian sites as well as mobile and tablet devices. The private video network reaches 5.3 million unique visitors in Canada and 20.9 million unique visitors in the United States. SourceKnowledge maintains direct relationships with publishers providing advertisers with quality and scale in a brand-safe environment. SourceKnowledge is a member of IAB Canada and is located in Montreal.

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