FashionPlaytes and Toluna Partner To Help Brands Engage and Understand Today’s Tween Girls

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FashionPlaytes, Inc., creator of FPgirl.com, today announced it will partner with Toluna, one of the world’s leading online research respondent and technology providers, to help give brands greater insight into what makes tween girls tick. Through this partnership, Toluna will offer its clients the opportunity to gain insight from FPgirl’s vibrant community of tween girls.

FPgirl is a fun, interactive, safe environment where girls can create content, enter contests and provide feedback on a wide range of topics, from technology trends and celebrity influences to brand preferences, style, fashion, and more.

“We have a deep and trusted connection with tween consumers,” says Dana Stanley, VP of Research at FashionPlaytes. “Over the years, our community has guided the evolution of our brand, our product line and our user experience. It’s a natural next step for us to empower these girls to have that same kind of influence with other brands. Working with Toluna we can enable an even greater level of communication between the next generation of shoppers and forward-thinking consumer brands.”

FPgirl is parent-approved and certified by the PRIVO Privacy Assurance Program, recognized by the Federal Trade Commission as an authorized safe harbor under the Children's Online Privacy Protection Rule. The information our members share through polls, quizzes and other interactions provide valuable insights have the power to help brands and companies develop products and services designed specifically for this market. With over 880,000 girls as part of the FPgirl community, it is quickly becoming one of the top tween destinations online.

"We are delighted to be partnering with FashionPlaytes" says Mark Simon, Toluna, North America, "and look forward to providing our thousands of global clients with the ability to tap into the opinions of this highly sought-after target market."

About FashionPlaytes and FPgirl:
FashionPlaytes is the creator of FPgirl.com, the go-to destination for Gen Z girls who want their voices to be heard. These bright, talented and engaged consumers have demanded a girl-driven online space where they can talk about everything from technology and brands, to fashion, celebrity, and everything in between. The safe and parent-approved FPgirl community delivers content and commerce to nearly one million tweens who love sharing their insights about what it's like to be a girl in today's world. Learn more at http://www.fpgirl.com.

About Toluna:
With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market-research agencies, media agencies and corporations. Toluna's survey research has informed stories in the Financial Times, Advertising Age and Time Magazine. Toluna pioneered a one-of-a-kind approach to recruiting and engaging members through Toluna.com, its online social voting community.

Toluna provides the industry’s leading survey technology suite, enabling hundreds of organizations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™.

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Halley Spong
Connect2 Communications
919-539-7862
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