Upfront Digital Media Boosts Senior Leadership Team with New VPs of Marketing and Business Development

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Seasoned Ad Tech Executives Ayme Yaiser and Hava Kelman Join Leading Programmatic Direct Media Platform Company

Upfront Digital Media
“Both Ayme and Hava bring proven expertise in driving strong visibility and market traction for companies in our crowded digital ad world,” said Jonathon Shaevitz, CEO, Upfront Digital Media.

On the heels of launching the digital ad industry’s first programmatic direct media platform with multi-screen, multi-format capabilities, Upfront Digital Media (Upfront), a Legolas Media company, today announced the appointment of two key executives to its senior management team. Ayme Yaiser has been named vice president of marketing, and Hava Kelman was tapped for vice president of business development. These appointments are the latest in a series of new management team hires since the beginning of the year, including CEO Jonathon Shaevitz, who joined the company in January.

“Both Ayme and Hava bring proven expertise in driving strong visibility and market traction for companies in our crowded digital ad world,” said Shaevitz. “They will be instrumental in fulfilling Upfront’s mission to help agency and brand marketers strategically bring brand dollars online for maximized ROI in a trusted and transparent programmatic direct environment.”

A veteran digital media marketing and communications executive, Yaiser has a 15-year history of success executing comprehensive communications strategies that have helped promote some of the leading names in the online advertising industry. Most recently serving as vice president of corporate communications for the Rubicon Project, she also previously worked as vice president of marketing and communications for search marketing company MediaWhiz and as a director of communications for AOL.

As a strategic business development executive, Hava Kelman has nearly 15 years of experience working with agencies, publishers and national brands to develop strong partnerships that have been integral to their use of emerging and online media. Prior to joining Upfront, she helped lead MediaMind’s product and business development teams before the company was acquired by DG to become one of the premier global online and television advertising technology companies.

Upfront Digital Media provides leading agencies and digital brand marketers with a trusted, transparent way to plan, target, and buy the highest quality inventory, from named publishers, at scale with creative freedom across all channels and platforms. With direct publisher integration from over 60 partners, Upfront allows marketers to forecast and reserve audience and inventory upfront, delivering visibility and certainty prior to each media buy.


Upfront Digital Media (Upfront) is the leading programmatic direct platform, enabling leading agencies and digital brand marketers to plan and buy display, rich media, rising star, video and mobile advertising at scale with direct publisher integration and full creative freedom. Upfront forecasts and reserves audiences and inventory upfront to ensure visibility and certainty prior to each media buy. Offering mid- and upper-funnel targeting capabilities, Upfront helps the leading global agencies and world-class brands in CPG, Automotive, Retail and Finance validate and optimize their ad spend by measuring consumer response throughout the purchase cycle, including tracking in-store sales lift. Upfront Digital Media, a Legolas Media company, is based in New York City with additional offices in Israel. For more information, please visit thinkupfront.com.

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Eve Sheridan
Young & Associates
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