The desire is virtually equal—approximately half of consumers prefer dialing a phone number to place a purchase, while the other half looks to the web for more information and to buy.
Los Angeles, California (PRWEB) June 19, 2013
Communication services and marketing optimization company Dial800 recently announced the results for its latest survey, which tapped into nearly 1,700 respondents to assess the perceived trustworthiness of businesses based on their web and phone presence. The survey utilized misdialed inbound calls to major corporations that were routed through Dial800’s 50,000+ number database. With this diverse sample pool, Dial800 was able to gauge dial-in vs. online purchase preferences as well as customer trust associated with toll-free numbers and top level domains.
Of consumers who convert to purchase based on television advertising, 51% will call the promoted phone number while 49% will search for the product or service online. Radio advertising yielded similar results with 46% calling in and 54% turning to the web.
“The results of the survey illuminated the need for both phone-in and online options for consumer connection and purchase,” Scott Richards, CEO of Dial800, said. “The desire is virtually equal—approximately half of consumers prefer dialing a phone number to place a purchase, while the other half looks to the web for more information and to buy.”
Perceived trustworthiness among popular top level domains and toll-free phone numbers was also assessed, with consumers overwhelmingly preferring “800” and “.com” to “877” and “.net.” 77% of respondents trust a “.com” web address more than “.net,” while 65% trust 800 numbers more than 877 numbers.
“Despite having many options for top level domains and phone numbers, consumers are more comfortable with and, in turn, have more trust for the ‘traditional’ ‘.com’ sites and 800 numbers,” Richards said. “This is critical information for businesses as they select these consumer-facing identities—a less trustworthy top level domain, for example, may offset any potential upside to choosing a more memorable or relevant website name. The same goes for toll-free numbers.”
Additional information on the survey and its methodology can be found on the Dial800 website or by contacting their office at (800) DIAL-800.
Dial800 provides marketing optimization tools that dramatically increase leads and sales, including CallView360, AccuRoute, RapidRecall and Boomerang. Through these proprietary systems, marketers can track the effectiveness of online and offline advertising campaigns by leveraging call tracking, call routing and memorable 800 numbers along with in-depth data reporting and lead generation. In addition to these ROI-based services, Dial800 fields more than 150,000 calls per month to its database of 50,000+ toll-free numbers.