How Local Businesses Win Out Over Big, National Firms in Social Media Marketing

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Local marketing specialists at My Local Leads explain how smaller local firms can gain traction against big competitors with social media.

Local business marketing often faces trouble when trying to gain ground against larger, national firms. The big firms have more money to throw at problems and more people working toward all variety of solutions. However, when it comes to local marketing and social media in particular, the small and medium local businesses have an edge.

First, local businesses can run social media marketing campaigns without having to go through several levels of approval. There is virtually no corporate office to send things back to and get a thumbs up on before sending them out. That means the local company can be more agile, and respond to social and current events faster and perhaps even better than the larger firms.

By not relying on the large corporate office and teams of lawyers, local businesses can be a little more human. They can let their hair down, so to speak. Unburdened by mounds of legal documentation, local firms can run their businesses and extensions of that business such as mobile websites, social campaigns, and similar operations more like real people rather than a corporate robot. That proves to be invaluable when it comes to social media.

The quick and agile methodologies used in social media by local firms can respond to customers better. There does not need to be cookie cutter, canned responses. Social media members can respond directly to the consumer and help manage negative as well as positive online reviews.

Large firms also have a lot invested in brand management. They often fail to see the benefit of continuing to build a brand through social media and other online endeavors. The smaller local firms are still working toward brand recognition and bringing in new customers. They can harness the power of effective brand building through social media networks and popular websites using a variety of content creation and sharing techniques. These areas where a larger firm may not see value is exactly where the local company can sweep in and win points with a hyper-connected populace.

My Local Leads helps local businesses throughout the United States build their brand and enhance online lead generation activities. Through proper website development, search engine optimization strategies, and online reputation management, they assist local business owners grow their businesses amid highly competitive fields.

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Chris Moreno

Cameron Corniuk
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