Profound Networks Announces Inaugural Partnership on The D&B Data Exchange

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The D&B Data Exchange enables seamless connection of Profound Networks IT and telecom data with D&B data and other sources.

"IT, telecom, and network data has become essential for sales and marketing prioritization, customer retention, competitive insight, and product positioning."

Profound Networks, a leading provider of information technology infrastructure data, announced today that it is an inaugural partner on The D&B Data Exchange(TM). D&B (Dun & Bradstreet) is the world’s leading source of commercial information and insight on businesses. The D&B Data Exchange enables businesses to seamlessly integrate data from multiple disparate sources for use within their various applications.

As a partner on The D&B Data Exchange, Profound Networks will offer Digital Business Intelligence (DBI), which provides market intelligence and research, network rate-of-change monitoring, telecom network footprint profiling, network-provider relationship mapping, and more. DBI will be offered through the D&B Data Exchange in three levels: Basic, Premium and Enterprise. The levels will allow customers to have flexibility based on their budget and needs.

"Companies want to know what technologies their customers are using," said Blake Sitney, President and Founder of Profound Networks. "IT, telecom, and network data has become essential for sales and marketing prioritization, customer retention, competitive insight, and product positioning."

“Having Profound Networks as an initial partner on the D&B Data Exchange is critical to fill a market need by being able to link IP addresses to domains and domains to D&B business information,” said Tom Carlock, D&B Global Product Vice President. “Companies can now easily mix and match the Profound data with D&B data and leverage new attributes like a company’s network growth, eMail Server, or Web Hosting Provider to target and segment prospect lists more specifically and accurately to grow their business.”

Customers can access the combined information from the D&B Data Exchange via D&B Direct, an application-programming interface that makes it possible to integrate easily with any application or platform or through D&B’s File Delivery Service.

To learn more about The D&B Data Exchange, please visit: http://www.dnb.com/dataexchange.

About Profound Networks

Founded in 2005, Profound Networks employs a proprietary process to compile data on all the routable IP addresses on the global Internet — currently 3 billion addresses. Profound unpacks and analyzes IP-address data to create customized tools and services that address a wide range of business intelligence and security needs.

For more information on Profound Networks' data intelligence solutions, call Ben De Lisle, SVP Sales 646-331-7016 or email ben(at)profound(dot)net

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