Our agency model leverages real client experience with real marketers. With CJ’s experience, she will develop valuable, tested and relevant strategies to create rapid growth for both our customers and Ivey.
Portland, Ore (PRWEB) June 18, 2013
Ivey, a brand and retail marketing agency, has named top marketing executive, CJ Howe, as Vice President, Managing Director of Client Services to lead the company’s client experience. In her role, she will oversee all client relationship activities including planning, strategy and new business development.
“CJ exemplifies marketing leadership, having been a high level marketing executive herself,” said Tim Hawkins, President and CEO of Ivey. “Our agency model leverages real client experience with real marketers. With CJ’s experience, she will develop valuable, tested and relevant strategies to create rapid growth for both our customers and Ivey.”
Howe has nearly 25 years of experience as a senior marketer for large, Fortune 500 companies, working to drive strategies in multiple categories. Ms. Howe began her career as Global Director of Women’s Fitness for Nike, which led her to the General Manager role at Hallmark, where she developed a Memory Keeping platform. CJ moved to Atlanta to be Global Brand Director for Coca-Cola, leading their sports drink category. After a role as General Manager of Ryka, a division of American Sporting Goods, she became the head of marketing for Nautilus where she oversaw Nautilus, Schwinn and Bowflex brands. Ms. Howe is also an accomplished collegiate athlete, having been named to the Pomona College Hall of Fame in 1996 for Track & Field.
“I am excited to leverage my experience in building brands and executing strategic plans to help lead and fuel our customers’ growth initiatives, and I look forward to shaping and guiding our client services teams to take Ivey to the next level with all of our clients,” said CJ Howe. CJ will oversee Ivey’s client services teams in Portland, Los Angeles, Milwaukee and the Account Executives at Printing Today, Ivey’s newest acquisition.
CJ Howe rounds out an established Ivey leadership team with big brand client-side experience at companies like Coca-Cola, Levi’s, Nike, Hollywood Video and Nautilus, including CEO, Tim Hawkins; CMO, George Gomes; VP Marketing, Jennifer Brauer-Sandberg; COO, John Biggi; and CFO, Lisa Bunday.
Based in the Portland, Ore. suburb of Milwaukie, Ivey is a brand and retail marketing agency, specializing in telling remarkable stories for its clients through innovative solutions from design to execution. The company has delivered engaging marketing experiences for more than 50 branded companies and products, from strategic planning, design and development, to manufacturing, printing and installation. Ivey’s agency model leverages real client experience with real marketers to provide invaluable insights and experiences, becoming an extension of its clients’ marketing teams and a trusted advisor. To learn more about Ivey, visit ivey.com or call 503-794-9800.