“The intensive marketing involved in the auction process provides a much larger pool of interested parties in a highly accelerated timeframe,” stated Scott Kirk, executive vice president of Charlotte-based Grand Estates Auction Company.
WHITEFISH, Mont. (PRWEB) June 18, 2013
Industry leader Grand Estates Auction Company, with an unsurpassed closing success rate for luxury real estate auctions, sold a luxurious 6,300-square-foot Whitefish, Mont. mountain home on 20+ private acres at absolute auction on Tuesday, June 11th. Although the specific sales price is undisclosed at the owner and purchaser’s request, local realtors confirmed the home secured the highest sales price in the exclusive gated Elkhorn community in five years. The fully-furnished six bedroom home generated more than 3,800 website visits, 130 inquiries from 31 states and Canada, 35 preview appointments, and 7 registered bidders on auction day.
“The intensive marketing involved in the auction process provides a much larger pool of interested parties in a highly accelerated timeframe,” stated Scott Kirk, executive vice president of Charlotte-based Grand Estates Auction Company. “At the Whitefish auction we had interest from 31 states and Canada, with four of the bidders coming from Grand Estates Auction Company’s exclusive database of luxury real estates buyers. A Grand Estates auction combines one-of-a-kind properties, extensive marketing, thorough due diligence, and the air of excitement that only live auction can create.”
Sellers of luxury properties in particular are looking for ways to distinguish their property in the marketplace, and are increasingly turning to specialists like Grand Estates Auction Company that provide targeted advertising, direct marketing, public relations and social media marketing to attract a qualified global audience. Unlike traditional listings where local traffic is the driving factor, live auctions attract a select pool of qualified and highly interested bidders nationwide and beyond. Additionally, the auction process provides the additional benefits of no contingencies, no lengthy negotiations, and established timelines for closing.
“After seeing Grand Estates Auction Company successfully sell another property for a record-breaking price, I enlisted them to sell my luxury home,” said Sue Packer, the owner of the Whitefish mountain estate. “The Grand Estates team was extremely professional and had a sterling reputation. Through the expertly managed auction sales and marketing campaign, Grand Estates generated interest that far surpassed my expectations and resulted in the sale I was looking for.”
The new owner is looking forward to enjoying the mountain estate with breathtaking views as a vacation home with his family. With luxury residential real estate prices increasing in key luxury markets and inventory showing signs of leveling over the last few months, the buyer understood that now is the time to purchase a luxury property. The absolute auction process ensured the property was sold at true market value at a time when economic indicators are still fluctuating and open to some interpretation.
Clearwater Montana Properties of Whitefish Owner/Broker Wayne Heaton and fellow real estate agent Bill Milner partnered with Grand Estates Auction Company to market and sell the magnificent mountain home at auction. Heaton and Milner both were complimentary of the high level of professionalism exhibited by the staff of Grand Estates Auction Company.
“The auction approach to selling real estate is one that is increasingly being recognized as streamlined, timely, and cost-effective,” said Milner. “The interest was strong as many bidders competed for the home and everyone was very pleased at the outcome. This is the second auction I’ve had the pleasure of partnering with Grand Estates on and we certainly look forward to working with Grand Estates Auction Company in the future.”
Grand Estates Auction Company is the leader in the niche market of auctioning luxury real estate, specializing in properties valued at $1.5 million and above throughout North America and the Caribbean. Established in 1999, the company was the first of its kind. The company is based in Charlotte, N.C. with offices in Atlanta, Naples, Fla. Aspen, Colo., and Vail, Colo. For more information and auction details visit http://www.GrandEstatesAuction.com.