As the Tirol Tourist Board Announce Most Visited Attractions in Austria, Experience Them with the Launch of Discovery Packages for 2013 from Thomson Lakes & Mountains

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Austria is one of Europe’s most attractive destinations and boasts the complete range of outdoor activities to entertain and exhilarate. Recent figures released by the Tirol Tourist Board reveal the top 10 most visited attractions in 2012.

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The most popular attractions provided by the Tirol Tourist Board are a great addition to the Discovery Packages from Thomson Lakes, which allow holidaymakers to experience Austria through excursions and value-added extras.

When looking at the best places to travel in Europe, the focus is generally on a specific city or country. Don’t forget to think regionally, as each country has such diverse regional offerings to individual visitors. As one of the nine provinces in Austria, the Tirol region is well known as a year-round destination, winter attracts winter sports lovers, whilst summer entices walkers, mountain bikers and those looking for outdoor action. However, in addition to mountain activities, there are many other tourist attractions bringing visitors to the Tirol. The most popular attractions provided by the Tirol Tourist Board are a great addition to the Discovery Packages from Thomson Lakes, which allow holidaymakers to experience Austria through excursions and value-added extras.

Sitting at the number one position is Swarovski Kristallwelten in Wattens near Innsbruck which provides the perfect attraction for those who enjoy the finer things in life. The path to success for Swarovski has come a long way since its beginnings in 1895 when Daniel Swarovski moved to Wattens, with his newly-invented machine for cutting and polishing crystal jewellery stones. Now a household name, Swarovski is synonymous with jewellery, fashion and ornaments and it is no wonder the Swarovski Crystal Worlds is Tirol’s number 1 tourist attraction, with 680,000 visitors last year. The newly designed and renovated Swarovski store, in Innsbruck’s Old Town, is well worth a visit too. It doesn’t just offer the opportunity for visitors to shop; it is an experience in itself, especially the impressive Mirrored Wall in the entrance foyer.

Last year saw the Alpenzoo Station celebrate its 50th Anniversary and with this anniversary welcoming 248,388 visitors, safely putting the zoo in second place. Affording spectacular views of Innsbruck, the Alpenzoo is the highest zoo in Europe and can be reached by taking the Hungerburgbahn funicular up to the Alpenzoo Station. Home to over 2000 animals and 150 species, the zoo presents a comprehensive overview of the animal world of the Alps. From Alpine mammals still in abundance to endangered species, the Alpenzoo gives a wonderful insight into the biodiversity of the Alps. There is also a unique cold water aquarium, holding nearly all alpine fish species, including some rare local fish types.

Close behind and sitting as the third most popular attraction in the Austrian Tirol is the Kufstein Fortress. Built in the 13th century under Bavarian rule, Kufstein first became part of Tirol in 1342 and the fortress was the arena of many battles for control over the next 500 years. Experience history first-hand and bring it to life with stories and legends from the past. Explore the Kaiserturm tower, which served as a state prison, the 60-metre deep “Deep Well”, the underground rock-cut passage and take time to visit the state-of-the-art local history museum and exhibition.

Experience Austria and its popular attractions through various Discover Packages available from Thomson Lakes & Mountains. Customers can explore St. Johann located within the Wilder Kaiser Mountains, sitting at the base of the Kitzbüheler Horn whilst staying at the four-star Hotel Park. The St Johann Tirol Discovery package will allow guests to embark on excursions to Salzburg, Hidden Lakes, Krimml Waterfalls, a traditional Tirolean evening and an apple strudel demonstration and tasting. The hotel, available from £359 per adult for seven nights, is located within 5 minutes walk to the village centre and gondola station. Customers have access to facilities including steam room, sauna, infrared cabin and fitness room.

All Discovery packages must be booked by 30 April 2014 and include flights with a choice of 17 UK airports, transfers and accommodation provided as standard. To find out more information or to book a summer holiday contact Thomson Lakes and Mountains on 0871 231 2256 or visit

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Marion Telsnig
Thomson Lakes & Mountains
+44 (0) 208 939 5027
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