Absolute Digital Media Explores the Value of Online Personalisation

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The specialists behind Absolute Digital Media have responded to a recent study which suggests that personalised experiences online are not overly effective.

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However, other recent research, the Realities of Online Personalisation, showed that online personalisation improved both business performance and customer experience

The article 10 Interesting Digital Marketing Stats We’ve Seen This Week, published 14th June in Econsultancy, reveals that outcome of a study conducted by Adobe, showing that 42% of respondents were “neutral” about the value of personalised products and experiences online. 26% claimed that it is either not very valuable or not valuable at all. However, other recent research, the Realities of Online Personalisation, showed that online personalisation improved both business performance and customer experience.

The online marketers at Absolute Digital Media specialise in making websites more search engine and user friendly for a variety of clients. Committed to researching the latest tools and trends in the industry, the team were particularly interested by the recent news. CEO, Ben Austin, reviews the impact of this research.

“Whilst the study showed that 42% of respondents were “neutral” about online personalisation, this could mean that they are simply unaware of it. Even so, this doesn’t mean it is not effective, as the second study shows. Furthermore, 33% of those surveyed revealed that they do find personalisation valuable, suggesting it is still a worthwhile activity. Even the 42% who remain neutral are not likely to be put off by it.”

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channel are most effective to communicate them and making sure that they reach the right people at the right time.

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