Mashable Announces Mashable Lift for Brand Partners

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DigitasLBi and VaynerMedia are the flagship partners for new social media ad platform. Mashable extends Brand Lab to push branded content to the next era of social media.

Today Mashable announces Mashable Lift for Brand Partners, a new self-service platform that enables Mashable’s top advertising clients and agencies to amplify their best social assets and premium content in shareable units, directly on DigitasLBi, a leading global digital agency network, and VaynerMedia are the first partners to participate.

Mashable Lift provides brands an opportunity to get their best assets directly in front of 25 million social influencers. These assets can be can be published on Mashable through a self-service interface, giving brands the opportunity to quickly distribute their content to a large and influential audience, a necessity for any marketer in an ever evolving digital landscape.

Mashable Lift encompasses two different products: Social Lift for Brand Partners and Content Lift for Brand Partners.

· Social Lift for Brand Partners: Social Lift allows brands and agencies to use the social assets that they already have such as Tweets, YouTube videos, Vines, Instagrams and Google Hangouts, in Lift units on Mashable, where readers can engage with and share them, thus driving subscribers, follows and likes directly to brands’ assets and social accounts.

· Content Lift for Brand Partners: Content Lift promotes the content assets of Mashable’s premiere partners in Content Lift units on Mashable. An image, headline and summary of the brand’s content will appear on Mashable and link directly to the content offsite. Mashable can also automatically promote a partner's content with the highest potential to go viral, as selected by Mashable Velocity, its proprietary viral prediction algorithm. Content Lift creates an excellent opportunity for brands to amplify the reach of their most engaging content.

“In the last year, we’ve seen a myriad of examples of brands creating compelling social media content that’s highly relevant to the zeitgeist,” said Adam Ostrow, Chief Strategy Officer at Mashable. “With the launch of Mashable Lift for Brand Partners, we’re giving our top ad partners the ability to quickly amplify their assets to our audience of 25 million highly influential social media users.”

As the flagship partners for the platform, DigitasLBi and VaynerMedia will be running Lift campaigns with a number of clients over the next few months.

“We are thrilled to partner with DigitasLBi and VaynerMedia on the launch of this platform. Both agencies are at the forefront of moving branded content forward through creativity and technology,” said, Ostrow. “With DigitasLBi and VaynerMedia, we are going to have some of the industry’s most imaginative creative in Mashable Lift.”

“Mashable’s Lift brings paid, earned, and owned media together seamlessly via real-time distribution. It’s a natural fit with what we’re doing with BrandLIVE, which creates timely and topical content for brands every day,” said Tony Weisman, CEO, DigitasLBi North America. “We’re thrilled to partner with Mashable as a first-mover agency on this—it’s right in line with our belief that relevance has a deadline and that brands need to move to connect with audiences.”

“We are passionate about helping brands natively story tell through social content and are extremely humbled to have the opportunity to be at the forefront of exploring Mashable's new platform,” said Gary Vaynerchuk, CEO and Co-Founder, VaynerMedia.

Mashable Brand Lab Expansion:

This announcement is also an expansion of Mashable’s Brand Lab, a suite of creative service capabilities that help brands and agencies create compelling content for the social web.

Since its launch, Mashable has been a go-to resource for brands and marketers navigating digital trends. Mashable has always worked directly with brands and agencies to create original content programs that align contextually with their goals and social engagement strategies.

With Brand Lab, Mashable’s creative and social experts also help brands create compelling visual assets for this next era of the web.

“Helping some of the world’s premiere brands create content has always been at the core of Mashable’s business,” said Stacy Martinet, Chief Marketing Officer at Mashable. “With the launch of Mashable Brand Lab, we’re lending our expertise in creating sharable content to to our brand partners so they can take advantage of one of today’s key trends: the visual web.”

Mashable Lift for Brand Partners will be rolled out to more agency and brand partners in coming months. For more information contact brandlab(at)mashable(dot)com.

All assets will be approved according to Mashable’s standards and terms of service.

About Mashable:
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 25 million unique visitors and 11 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

About DigitasLBi:
DigitasLBi, the leading, "most complete" global digital agency network, partners with some of the foremost marketers and brands in the world. Also a top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and technology experts in 25 countries around the world.

In 2012, Digitas and LBi received a combined total of over 200 awards globally including two Cannes Lions Grand Prix's and SXSW People's Choice Award. Digitas was also recently named OMMA Agency of the Year 2012 and LBi UK Digital Agency of the Year 2012 by Marketing magazine. Digitas USA operates the brand content platform, The Third Act: producers of first and most well renowned event on digital content, The NewFront.

With sister agencies Starcom MediaVest Group, ZenithOptimedia, Denuo and Razorfish, DigitasLBi is a member of Publicis Groupe. Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: | Twitter: @Digitas | Facebook: Digitas Fan Page | Blog: Digitas Distillery

About VaynerMedia:
VaynerMedia, a 250-person digital and social media firm, believes that we’re living through a fundamental change in the way humans communicate. With offices in NYC, SF, and Las Vegas, VaynerMedia helps Fortune 500 brands navigate these tectonic shifts which are increasingly happening within online channels and marketing programs in order to drive better business results. Born out of the commitment of co-founders Gary and AJ Vaynerchuk to humanize brands, the company specializes in working with clients to fuse all elements of business, marketing and emerging technologies together to build and support KPI-driven campaigns and ‘always-on’ content.

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Lexie Riegelhaupt
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