ETL Factory Wins Informatica Innovation Award 2013

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ETL Factory’s powerful Automation solution for the development of PowerCenter Applications provides dramatic reductions in the cost and time needed to build Data Integration applications.

ETL Factory, the specialist in automating the development of Informatica PowerCenter Applications, has been awarded the Informatica Innovation Award for 2013 in the Informatica Marketplace category at an Awards Ceremony held at the Informatica World conference in Las Vegas today. Now in its fourth year, Informatica Marketplace is the premier marketplace for innovative data integration solutions and is a valuable resource for Informatica’s 125,000 strong global online community of active data integration users and developers where buyers connect with Marketplace partners and sellers to extend or enhance their data integration implementations.

ETL Factory has delivered significant savings in cost and time to their customer base since their launch in 2012. Their software automates the Informatica PowerCenter Development process to enable Informatica PowerCenter applications to be generated rather than built manually resulting in significant productivity gains for their Users.

Mark Regan, Founder of the ETL Factory, said: “At a time when cost sensitivity has never been higher we are able to provide an alternative to the manual development of PowerCenter applications which is lower in cost and takes less time to deliver. Our industry has accepted for a long time that the vast majority of Data Integration applications can be categorised into a small number of groups, or patterns. Our software puts these patterns to work to rapidly generate PowerCenter Application code without the need for specialist Informatica knowledge.”

“Our software produces ready-to-run Mappings, Sessions and Workflows and because the code is generated instead of being developed manually then we can guarantee code quality, consistency and conformity with the customer’s own development standards which makes new Applications cheaper to test and maintain after implementation.”

“We are part of the next generation of Data Integration which is transforming the way that Data Integration applications are delivered to take advantage of the recent advances in Informatica technology. At the core of our approach are the recommendations from the Lean Integration methodology to reduce waste and improve efficiency in Data Integration - that’s our mission!”

Scott Geffre, Vice President, Cloud Business Operations and Marketplace at Informatica said: “Not only has the ETL Factory given us the ability to rapidly develop applications within our Informatica environment, but we now have a solution which enables architects, designers and business analysts to collaboratively build applications without the need for specialist Informatica PowerCenter knowledge.”

ETL Factory is a high-productivity tool and is available on the Informatica Marketplace, the go-to destination for buying and selling proven solutions to augment, extend, or enhance your data integration implementation.

ETL Factory has been awarded the Informatica Seal of Approval, which means that it has undergone rigorous lifecycle testing and validation procedures performed by Informatica engineers.

“ETL Factory has had good traction and success on the Marketplace and is a great addition to our 1000 ‘Blocks’,” Geffre continued.. “Their software allows Informatica users to develop applications faster using automation. Its ability to mass-generate code has proven to be valuable to our customers especially as organizations continue to focus on gaining efficiencies and improving business results.”

For more information about ETL Factory, or to sign up for a free trial, please visit

PR Contact
Mark Connelly, ETL Factory, 020 3239 0103, mark.connelly(at)theetlfactory(dot)com

Note: Informatica and PowerCenter are registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

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