Liberal Media Films Signs Randal Ford as Director

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Award winning photographer Randal Ford has turned his talents to motion and joined Dallas and Austin-based Liberal Media Films as a Director.

"Randal has always told stories with his work; his move to live action gives him so many additional ways to communicate.” - Lola Lott, charlietango owner and CEO

Lola Lott, charlieuniformtango owner/CEO announced award-wining still photographer Randal Ford has signed with charlieuniformtango sister company Liberal Media Films as a Director.

“We’re so excited to have Randal on our roster,” Lola said. “His amazing still photography style translates so naturally to motion, it makes perfect sense. Randal has always told stories with his work; his move to live action gives him so many additional ways to communicate.”

Randal has already completed work for Frost Bank and HBU (Houston Baptist University). He says that the transition to live action feels right to him. “I love working in mixed media,” he says. “It allows me to offer a high level of continuity to clients—I can shoot both the live action and still work for campaigns. I really enjoy adding layers to a story. Camera movement and a soundtrack give me so much more to work with. Collaborating with talent to tell a story in still photography is fulfilling, but live action takes it to a whole new level.”

McGarrah Jessee Creative Director Brian Jordan said, “Having Randal shoot the Frost Bank campaign was perfect. We were looking for someone who was capable of shooting both the print and the video while maintaining the aesthetic we wanted. Randal did that.”

“Randal checks his ego at the door,” added Art Director John Tullis. “He’s a fantastic photographer, and his live action work is just as great. It was a natural thing.”
To view the McGarrah Jessee creatives discussing Randal’s work on Frost Bank:

Randal has also completed a campaign for HBU using real students. It’s a perfect demonstration of his abilities to work successfully with talent in both print and live action. He manages to merge the emotional impact that’s a hallmark of exceptional print photography with the sense of ‘being there’ that live action brings.

To view his current reel visit:

About charlieuniformtango charlieuniformtango, full service post-production facility specializing in creative editorial, visual effects, audio mixing, digital production, excellent client service.
charlieuniformtango also operates Liberal Media Films, an unique group of directors. Visit for more information.

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Jeff Elmore
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