8-Hour Food App Challenge: La Cocina, 826 Valencia & Map2App Dare San Francisco Foodies to Create an App in a Day

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Local food fans have just one day to make a professional smartphone app of favorite San Francisco food destinations at the first 8-hour Food App Challenge, a benefit for 826 Valencia & La Cocina on Saturday, June 29, 2013, open to participants aged 13+ - no app experience necessary. Contest entry costs $50/adults & $30/teens to make professionally designed food apps using the pro app-maker at http://www.map2app.com ($379 value).

Most apps made by engineers are pretty boring - we wanted to see how San Francisco foodies would cover the local food scene, given just one day with our app-maker.

Ten outstanding apps created for the 8-Hour Food App Challenge will be selected to receive national press recognition and prizes worth $1000+, including a year's app-hosting and a special awards ceremony. Top ten competitors will win a special App Prodigy Prize.

Winners will be selected by an expert jury, including Shoshana Berger, IDEO Editorial Director; Alison Bing, author of Lonely Planet's San Francisco and California print and mobile guides; La Cocina Business Development Manager Geetika Agrawal; and Mike Axinn, 826 Valencia instructor and founder of DOOF (Food Backwards), which uses media to help children make better food choices.

Unlike hackathons, no previous app experience is required to participate in this challenge, and there's no coding involved. "Most apps made by engineers are pretty boring - we wanted to see how San Francisco foodies would cover the local food scene, given just one day with our app-maker," says http://www.map2app.com founder Pietro Ferraris. "Teenagers with zero experience can turn out a professionally designed app with map2app, and we're excited to offer 200 people this chance to go pro with their very first apps."

La Cocina is a ground-breaking business incubator designed to reduce obstacles that often prevent entrepreneurs from creating successful and sustainable small businesses. "Small-scale local entrepreneurs rarely have the time, funding or digital access to make apps that would help launch and scale their businesses – but need them to compete in our tech-driven economy," says La Cocina Business Development Manager, investment specialist and challenge judge Geetika Agrawal. "I look forward to seeing innovations come out of this food challenge to address this gap."

826 Valencia is dedicated to supporting students ages 6-18 with their writing skills, and getting students excited about the literary arts. "For young writers, this is a new chance to use technology to explore the fun of food and share it with their friends," says 826 Valencia instructor, DOOF founder challenge judge Mike Axinn.

100% of challenge proceeds support San Francisco nonprofits La Cocina and 826 Valencia. "We're providing map2app's app-making tool for free to unleash San Francisco's creativity and support La Cocina and 826 Valencia, who provide exceptional opportunities to street-food entrepreneurs and young writers," says map2app's Pietro Ferraris.

"Apps created with map2app cover everything from Florida skateparks to Toronto fashion - but this is San Francisco, where even kids have strong opinions about food," Ferraris says. "The 8 hour food app challenge is a chance to show the world what San Franciscans already know: the food around here is phenomenal."

Contest Details

  •     Entry: 200 tickets to compete in the Food App Challenge are available on a first-come, first-served basis. Tickets are on sale June 18-29 at http://foodappchallenge.eventbrite.com.
  •     Rules: Guidelines and instructions will be sent to registered participants by June 25.
  •     Winners: Expert judging panel will announce winning food apps by July 15. Top 10 winners will receive app hosting for one year by map2app (a $948 value); VIP pass to La Cocina's National Street Food Festival; and exclusive invitation for winners +1 to a special awards ceremony to receive the honorary title of Food Pirate from 826 Valencia.

About map2app
Map2app's expert-designed app-maker turns any destination into a professional mobile app. See distinctive food apps, mobile travel guides and event apps launched quickly, easily and affordably at http://www.map2app.com.

About La Cocina
La Cocina is a San Francisco non profit that incubates food businesses run by low-income and immigrant entrepreneurs, primarily women. http://www.lacocinasf.org

About 826 Valencia
826 Valencia is a San Francisco-based nonprofit dedicated to supporting students ages 6-18 with their writing skills, and to helping teachers get their students excited about the literary arts. http://826valencia.org

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Z Bing
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