New Book, "Why You Didn't Get the Job", Reveals Steps for Breaking the Glass Ceiling

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President, CEO and author, Diane Cashin, reveals 10 lessons and stories on navigating women to the executive office.

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The goal is to propel women as far and as fast as possible, providing them with practical, no-nonsense advice they can use instantly.

According to a Catalyst Statistics 2013 study, women currently hold 4 percent of Fortune 500 companies CEO position.

President & CEO of True North Enterprises, Diane Cashin, illustrates her strategies for success based on her 30 years of leadership with some of America’s biggest companies in her new book, Why You Didn’t Get the Job: A Women’s Guide to Navigating Her Way to the Top.

“The goal is to propel women as far and as fast as possible, providing them with practical, no-nonsense advice they can use instantly,” Cashin said. “For those who want to be leaders, my book helps them to look within themselves and amplify their best qualities.”

Providing the 10 steps a woman can use to navigate her way to the top, Why You Didn’t Get the Job provides personal stories and consolidated lessons to leverage the reader’s talents in their journey towards a promotion. Aiming to guide and empower women who are reaching for seat in an executive office, this book is a tool designed for the smart, savvy businesswoman who has what it takes to achieve her goals.

With decades of experience as a business strategist and executive transformation coach, Cashin details how the journey to the executive suite does not have to be a struggle. As the President and CEO of True North Enterprise, Cashin features her talents of self-awareness, honesty, empowerment and velocity that helped her to accelerate into an executive position.

“After 30 year on a corporate environment there are consistent conversations and themes that kept appearing for women who were interested in being leaders,” says Cashin. “This book expands on those themes and will help women get the promotion they deserve.”

Why You Didn’t Get the Job: a women’s guide to navigating her way to the top
By Diane Cashin
Pages: 108
Price: (SC) $14.99 (HC) $23.99
Available at,, and

About the author
Diane Cashin is the President & CEO Of True North Enterprise. She has worked with many of America’s top businesses, including: Cisco, Lockheed Martin, Siemens and the Department of Veteran Affairs. She currently lives in Reston, V.A.

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Nicole Sikora
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