Which Discount Daily Deal App Offers the Best User Experience? Key Lime Interactive Compares Gilt, Groupon & Living Social

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As the discount deal market grows, factors such as the user experience and the ability to meet user needs become critical for discount vendor success. KLI explores what the leaders are doing correctly, and where they can improve and reveal the results in a free webinar on June 25th.

On June 25th, the leading user and consumer research agency Key Lime Interactive (KLI) will host a free webinar share the findings of their Daily Deal App Competitive Review. In this detailed report, KLI profiles the competitive mobile landscape of three of the leading iPhone deal apps: Groupon, Gilt and LivingSocial, ultimately revealing which company provides their consumers with the overall best user experience.

At a time when we have our mobile phones in hand wherever we go, companies are finding creative ways to exploit this new channel by which they can reach us. Discount providers have capitalized on this opportunity – Gilt, Groupon and LivingSocial in particular, have iPhone apps that offer “flash sales” by category and location that are enticing users to check back often and by particular deadlines. As other competitive discount sites enter the market, the deals are no longer the sole driving force for attention, purchase and redemption. As the discount market becomes more saturated, factors such as the user experience and the ability to meet user needs become critical for discount vendor success.

KLI has a successful track record of conducting syndicated research and has shared the results for similar studies in various unrelated industries including Healthcare, Media & Entertainment, Hospitality and Mobile Shopping/eCommerce. They specialize in the delivery of actionable recommendations about areas that companies should work to improve to satisfy their existing and prospective customers. The results of similar reports have assisted companies of all shapes in sizes in clearly defining their mobile road maps and feature inclusion decisions.

In this free webinar Key Lime Interactive will present the results of their detailed investigation of three discount sites: Gilt, Groupon and Living Social.

Specifically, you’ll discover:

  •     The results of a comprehensive feature comparison and usability audit of the latest Gilt, Groupon and Living Social iPhone apps
  •     An analysis of last 30 days of each app’s reviews on the iPhone store
  •     The identification of existing gaps / unmet needs / opportunities from users based on user reviews
  •     A discussion about strengths / what works well / best practices that can be leveraged by discount providers in this current space

Join them on Tuesday, June 25th at 2pm EST. Registration can be found here: http://bit.ly/prdailydealwebinar or by contacting sales(at)keylimeinteractive(dot)com

Researches, Designers, Executives, Journalists and Bloggers interested in the consumption of mobile apps across any industry are encouraged to contact Key Lime Interactive with any additional questions.

About Key Lime Interactive: KLI is a customer experience research agency with proven excellence in both quantitative and qualitative user and consumer testing. To serve our growing client list of Fortune 100 companies, we conduct competitive research, true intent / voice of customer studies, and prototype studies using quantitative methods. Additionally, we're experienced in moderating one-on-one interviews/ usability studies, focus groups, and eye-tracking studies for both the traditional and mobile web. Ultimately, our goal is to empower teams to use consumer/user experience data at any and all phases of product development; from strategy to implementation. We aim to provide the true perspective of target users and build exceptional consumer-driven solutions.

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Jennifer Knodler
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