Introducing the SB Collection by Avianne & Co.

Share Article

Avianne & Co. are the exclusive diamond jewelers to artists, entertainers, and athletes worldwide, specializing in both traditional and custom pieces. Among their most celebrated collections to date, the jewelers have recently put together a gallery of custom jewelry made exclusively for Young Money Entertainment producer and songwriter Safaree "SB" Samuels.

SB's Custom Jewelry Gallery

Known for their extensive selection of handcrafted diamond jewelry, the master jewelers at Avianne & Co. have consistently designed exciting new pieces over the past two decades from their flagship store in New York City’s famed Diamond District. Among their most respected and loyal patrons is Young Money Entertainment producer and songwriter, Safaree "SB" Samuels. Known for his collaborative work with hip hop artists Nicki Minaj and Birdman, Scaff Beezy has developed a prolific reputation for his extensive collection of exquisite diamond jewelry.

Commissioned with a series of custom pieces designed in collaboration with the Young Money artist, the jewelers at Avianne & Co. went to work developing a series of elegant pieces. Among the finest custom work commissioned by Samuels' is the Custom Ruby Diamond Chain, a lustrous 14K white gold Colored Diamond Necklace adorned with a brilliant round cut ruby framed by a dozen smaller diamonds at each link. Securely locked with a slide-in hidden clasp and two safety latches, SB’s custom chain is a bold yet elegant gesture. While this may be the most elegant piece in Scaff Beezy’s custom gallery, the most imaginative and inventive is the SB Diamond Tester Pendant, a 14K gold and black PVD plated piece made exclusively for the artist. Micro-set with brilliant black and white round-cut diamonds, this totally functional piece was designed with a hinged opening to fit a working diamond tester.

Alongside the Ruby Diamond Chain and the SB Diamond Tester Pendant in Samuels' collection are the Black Diamond Halo Earrings, a dynamic pair of 14K white gold Mens Diamond Earrings prong-set with black and white round cut diamonds. Securely locked with push back closures, these elegant diamond earrings are among the finest in Samuels' extensive collection. For more information on the custom jewelry in SB’s exclusive gallery, please call 888-243-4344 to speak with a dedicated Avianne & Co. sales representative.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Solomon Cohen
Follow us on
Visit website