95% of Agencies to Expand or Add Digital Marketing Services in 2014

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Social media, Website and SEO services expected to increase significantly, according to new report from Digital Marketing Depot

New whitepaper at Digital Marketing Depot

“The Future of Digital Marketing Services: Where Will Agencies be in 2014?”

More than 95% of agencies plan to either add or expand their digital marketing service offerings by next year, according to a study authored by Digital Marketing Depot and published by Optify, a leading provider of digital marketing software for agency marketers.

The study, which was derived from a webcast that aired on May 15, includes audience poll results from that webcast as well as original research from Optify and from Digital Marketing Depot.

Because of the high demand and the nearly seamless integration with existing offerings, social media is the most popular choice for agencies looking to expand their services. The majority of respondents (62%) already offer some type of social media service, while 53% have plans to add social media to their offerings within the next 12 months. Additionally, 50% of respondents would like to offer content services in the near future.

“With so many agencies looking to expand their offerings, it’s clear that the future of digital marketing agencies is integration,” said Rob Eleveld, Optify CEO. “The siloed, standalone service approach isn’t working anymore, as more and more clients prefer the ‘all-in-one’ treatment when it comes to their marketing agency.”

“We are seeing the lines blur between formerly distinct and separate digital media channels, which is prompting agencies to add services,” said Karen Burka, author of the Digital Marketing Deport report, “The Future of Digital Marketing Services: Where Will Agencies be in 2014?”.

In terms of service combinations, 89% of agencies offer social media bundled with other services, followed by Website (86%), Web/creative design (85%), content (84%) and SEO (83%).

“Agency expansion is driven by client demand, but also by ease of integration and execution,” Eleveld said. “The challenge many agencies face is the ability to manage and execute these services in conjunction with one another. That’s where a comprehensive and robust digital marketing software solution like Optify can come into play.”

“The Future of Digital Marketing Services: Where Will Agencies be in 2014?” can be downloaded free here.

About Optify

Optify delivers a digital marketing software suite that is the industry standard for agency marketers. Our complete cloud-based digital marketing platform empowers agencies to easily create and manage multiple lead generation programs, nurture the hottest prospects, prioritize the highest performing programs and streamline reporting of client results - all from one login. Optify is headquartered near Pioneer Square in the heart of Seattle, Washington. To learn more about Optify, please visit http://www.optify.net.

About Digital Marketing Depot and Third Door Media:

Digital Marketing Depot is the premiere resource center for digital marketing strategies and tactics, providing whitepapers, research reports, and webinars for digital marketers and advertisers.

Digital Marketing Depot is owned by Third Door Media, Inc., producer of the world’s largest digital marketing conference series, Search Marketing Expo (SMX), and publisher of leading marketing blogs Marketing Land and Search Engine Land.

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Claire Schoen
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