The Intersection of the Workplace and Marketplace in The Digital Age: HR, Marketers and Operators from Leading Restaurant Chains Gather in Dallas

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At the beginning of June, 300 + restaurant industry leaders gathered in Dallas for People Report and Black Box Intelligence’s Summer Brand Camp; the conference connecting Human Resource, Marketing and Operations professionals. The theme of “Workplace, Marketplace, One Place” focused on the intersection of employer and consumer brands in the digital age while content and events supported the vision of a work environment without silos, anchored in community and purpose that can improve the future for the restaurant industry and the planet.

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As someone who is a more traditional HR practitioner, this has been a huge eye opener to learn about what our responsibilities are when it comes to Social Media and how even HR roles really are Marketing roles.

Summer Brand Camp was host to over 70 of the biggest and brightest brands in the hospitality industry including: Taco Bell, Chipotle, Brinker International, Carlson Worldwide, Buffalo Wild Wings, Applebee’s, Cinnabon, Moe’s Southwestern Grill, Red Robin, Tony Roma’s and On The Border.

“As someone who is a more traditional HR practitioner, this has been a huge eye opener to learn about what our responsibilities are when it comes to Social Media and how even HR roles really are Marketing roles,” said Lisa Hammond, Director of Field Human Resources for On the Border. “You put on the best event we have ever attended,” added Lucy Smith Senior manager of Talent Acquisition for Brinker International.

Content during Summer Brand Camp was unparalleled and featured industry leaders Greg Greed, CEO at Taco Bell, Kat Cole, President at Cinnabon, Nick Sarillo, President at Nick’s Pizza & Pub and Paul Damico, President at Moe’s Southwestern Grill sharing stories and leadership lessons from their personal careers. Also included in the speaker line up were marketing expert, author and CEO/Founder of MEplusYOU, Doug Levy, business performance expert Ryan Estis, and Founder/Chairman of Rainmaker Thinking, Bruce Tulgan.

“Before Summer Brand Camp I never really realized how closely marketing, HR and ops all really work together; and one of the biggest challenges organizations have is that they don’t realize that we don’t work as individual departments and we really need to be working as one,” said Tim McDonald, Huffington Post

A community service event kicked off the conference, as it does every year, at the Salvation Army in Dallas. For the second year, Summer Brand Camp hosted a talent night to raise money for the National Restaurant Association’s ProStart Program. Through silent auction and online donations attendees raised over $12,000 in two hours for the cause.

A first time Summer Brand Camp attendee shared, “I can't express how much comfort and energy I got from realizing that I'm not alone in the work world. Saying it changed my life might sound a little fluffy, but I was honestly on the road to being 'disengaged' in the workforce. Now I've found that I have a tribe that I thought didn't exist--and I'm more invested than ever in making change for my company.”

Summer Brand Camp is held annually in Dallas, Texas and will host its fifth gathering June 3-6th 2014. For more information on the conference or sponsorship opportunities, please contact Melissa Papaleo (Melissa.papaleo(at)prbbi(dot)com).

People Report provides service-sector human capital and workforce analytics for its members on a monthly basis. Its sister company, Black Box Intelligence, provides weekly financial and market data for the restaurant industry. Together they report on over 30,000 restaurant units, one million employees and 35 billion dollars in sales. They are also the producers of two leading restaurant industry conferences: Summer Brand Camp and the Global Best Practices Conference. Each held annually in Dallas, Texas.

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Sarah Atkinson
People Report / Black Box Intelligence
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