Distimo Launches Conversion Tracking SDK for App Developers

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New Distimo Conversion Tracking Provides App Developers with a Free, One-Stop Shop to Analyze App Transaction Data and the Lifetime Value of App Users

Until today, there has been no product available for developers that combines both data from app stores as well as conversion tracking. Distimo Conversion Tracking offers app developers a one-stop shop to measure their entire app conversion cycle.

Distimo (http://www.distimo.com), the globally recognized app store market data and analytics leader, today announced the launch of Distimo Conversion Tracking, a free SDK (Software Development Kit) that offers app developers a one-stop shop to measure and analyze their app transaction value and the lifetime value of their app users. Utilizing a single cross-platform link, Distimo Conversion Tracking effortlessly directs consumers to the right app store, and enables developers to easily identify what country and traffic source their app users are coming from and what devices they are using. Available immediately, Distimo Conversion Tracking is free to use and supports iOS™, Android™, Windows Phone™, Adobe AIR™ and PhoneGap™.

“Until today, there has been no product available for developer that combines both data from app stores as well as conversion tracking. Distimo Conversion Tracking offers app developers a one-stop shop solution built on a true understanding of the mission critical need they have to understand everything about their daily transactions in the app market,” said Vincent Hoogsteder, CEO and co-founder of Distimo. The highly accurate insight provided by Distimo Conversion Tracking into the lifetime value of their app users combined with data from their marketing campaigns across all possible app store revenue sources will ultimately help app developers accelerate their growth and make better business decisions.”

Distimo Conversion Tracking is seamlessly integrated within Distimo App Analytics, a tool currently being used by leading developers worldwide to track over three billion app downloads per quarter for over 220K apps in all major app stores and mobile ad networks, including iAd™, AdMob™, and InMobi™. Free to use, Distimo Conversion Tracking gives app developers full insight into the effectiveness of marketing campaigns, and provides them with a way to measure the entire app conversion cycle from app promotion to install – tracking the lifetime value of a user through one-off fees, in-app purchases, subscriptions and external revenue sources. Distimo Conversion Tracking is also supported by the Distimo API, which allows app developers to access and receive all of their app data within their own systems or combine the data with other data sources.

Distimo Conversion Tracking makes it easy for app developers to measure which of their marketing efforts and campaigns yield the best results, and are most effective in terms of revenue and app installs. Additional Distimo Conversion Tracking benefits include:

  •     Provides insight into campaign effectiveness, giving developers the ability to measure and compare the performance of different marketing campaigns in terms of app installs and app store revenues.
  •     Creates a single cross-platform link that seamlessly directs consumers to the right app store based on the OS (Operating System) of their mobile device, e.g. iOS, Android, or Windows Phone.
  •     Measures the conversion process from app promotion to install, helping developers to better understand which promotion channel work best for their apps.
  •     Tracks the lifetime value of users per campaign, helping developers to identify evolving trends and areas for improvement.

“We’ve been using Distimo App Analytics for a long time now to track our app store revenues, and were impressed with how easy it was to set up Distimo Conversion Tracking and integrate the SDK into our apps,” said Brad Powers, Chairman and Executive Producer, Cupcake Digital. “Distimo Conversion Tracking has proven to be extremely useful to gain insight into the results of our marketing campaigns.”

Sign up for Distimo Conversion Tracking today or visit http://www.distimo.com to learn more.

About Distimo    
Distimo has a very clear objective: to help developers solve the app puzzle and make the app market transparent. Our goal is to provide the best and most actionable app intelligence for anyone who wants to compete in the app market. Our data-driven team seeks to help developers, brands and financial services companies gain actionable, timely and factual knowledge of what’s happening daily in the global app market. Distimo offers the following core services: App Analytics, to track all your important app data across all major app stores and ad networks; Conversion Tracking, to measure your full app sales funnel from discovery and campaigns to app launch and the full lifetime value of an app user; and AppIQ, the most accurate tool on the market to analyze the estimated daily download and revenue volumes for any app in any market worldwide. Distimo Leaderboard ranks the top apps in every country, category and app store, individually by day, week, month and/or quarter, and allows users to analyze them. An integrated data offering for the enterprise is also available via the Distimo API.

Founded in 2009, Distimo is a privately held company based in The Netherlands with additional offices in San Francisco, New York City, London, Singapore and Tokyo. Follow us on Twitter, read our blog or learn more at http://www.distimo.com.

All trademarks contained herein are the property of their respective owners.

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Mindy M. Hull

Mindy M. Hull
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