Tips for Effective Copy for Local Marketing Campaigns

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My Local Leads, a Maine marketing firm, provides a few helpful suggestions when craft copy for internet marketing campaigns for local businesses.

Copy for websites, advertisements, blogs, and social media posts are often dreaded by business owners everywhere. The typical local business owner is in business because they are good at what they do and that talent is seldom writing. So, when faced with the need to write, bring in a professional local search marketing team like My Local Leads is often preferable, there is one thing that cannot be overlooked. The local business owner has knowledge and experience that a writer does not. Even if the business owner does not feel that their writing is polished enough, they can help improve their reach and lower cost by providing vital pieces of writing to a professional writer to go over and prepare for widespread distribution. Here are a few things that one should keep in mind when writing for mass audiences to get more play out of the marketing dollar.

Just Write

Many people have heard the tale of a mental block or writer’s block. This is a falsehood. People need to stop getting so caught up in what they are going to write the first time through. Just start writing. As a local business, to enhance search engine optimization efforts, one might write about a recent customer interaction, a new product, or even an old product—one that was just sold. With the right enthusiasm and a little bit of spin, those anecdotal pieces of information can help boost reach and increase sales.

Do Not Oversell

This is a common piece of advice across all manner of media. It is important to remember to ask for the sale when in negotiations, but people are sick of being sold everywhere they go and everywhere they look. Most marketing copy online, especially that which is used in social media marketing efforts, is there today to inform and entertain. These opportunities should be used to build a brand and establish the brand or face of the company as an expert in the field.

Keep it Short and Sweet

For marketing copy, things should be kept as succinct and clear as possible. This goes right down to word choice. Shorter words are best for online reading. Try to avoid jargon unless it is necessary as well.

Address the Reader

For writers trying to boost sales with online copy, it is also important to try and impress on the reader that the writing is for them. There is an old saying that, the most important word in the English language is “you.” Make the writing matter to the reader and make the reader matter. This goes a long way in drawing attention and support.

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Chris Moreno

Cameron Corniuk
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