Science, Art, and Faith: Movieguide® Founder Asked to Speak at World's Largest Scientific Society

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Media critic Dr. Ted Baehr to speak on media wisdom and the MOVIEGUIDE® "Report to the Entertainment Industry" at science symposium in Las Vegas

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It is important... to help them learn to use, not abuse, the media. -Dr. Ted Baehr

Dr. Ted Baehr, an international family advocate, has been invited by the American Association for the Advancement of Science to speak on media wisdom and the MOVIEGUIDE® Report to the Entertainment Industry at the organization’s summer conference in Las Vegas.

The AAAS is the world’s largest general scientific society, and publishes “Science,” which has an estimated 1 million readers.

On Wednesday, June 19, Dr. Baehr, president of Movieguide®, will speak on, “Media Wisdom Concerning Science, Feeling, and the Arts,” as part of a symposium entitled, “Science and Feeling in the Arts.”

The interdisciplinary panel explores the connections between emotional/psychological responses people experience in relation to science-based art.

Dr. Baher, former research engineer for Precision Scientific in the 1960s, doing research on fuels for NASA, also served as Director/Chair of the TV department at CUNY, and Chair of the Institute for the Study of Media at UC Berkeley. His expertise in both fields - science and the arts - is the reason behind his invitation to speak at this prestigious event.

Dr. Baehr’s presentation treats media wisdom in the context of the annual “Movieguide® Report to the Entertainment Industry,” an annual publication that encapsulates Movieguide’s analysis of trends within the media industry. The research includes the influence of audiences on the movie industry -- in contrast to the influence of the movies upon audiences.

Now, as the founder of Movieguide®, Dr. Baehr looks forward to engaging with the scientific community, especially to “help people understand deeper truths -- to think about the purpose of being, which is ontology.”

Dr. Baehr’s talk will specifically focus on the relationship between media’s messages and the resulting psychological/emotional responses, as well as the audience’s influence upon media.

As the director of the TV Center of the City University of New York (CUNY) from 1977-1980, Dr. Baehr worked with 60 professors to develop and test the first media literacy course based on research investigating cognitive development, feelings, and media influence on viewers. His books, THE CULTURE-WISE FAMILY and THE MEDIA-WISE FAMILY, are continuations of that media literacy course, geared specifically for families.

“Media awareness can help families make wise and informed choices without extensive regulation and supervision,” Dr. Baehr said. “It is important, particularly with children and adolescents, to understand how they perceive and feel about entertainment at each developmental stage and how to help them learn to use, not abuse, the media.”

The Annual Movieguide Report to the Entertainment Industry, upon which Dr. Baehr’s book is based, also examines box office information for major movies through the lens of more than 150 statistical, scientific criteria. These provide a corrective and realistic indicator of audience impact on the box office. The report then analyzes long- and short-term trends and preferences within those statistics.

For more information on the symposium, see:


Dr. Baehr is chairman of the publisher of the family guide to movies and entertainment, Movieguide® ( Movieguide® is an international non-profit ministry, advocacy group, and watchdog dedicated to “redeeming the values of the entertainment industry by influencing industry executives and by informing and equipping the public about the influence of the entertainment media.”

Every year, Movieguide® hosts the Annual Faith & Values Awards Gala and Report to the Entertainment Industry in Hollywood to honor the most family-friendly, inspiring movies and television programs with Christian, biblical content and values. The Report to the Entertainment Industry is a comprehensive financial examination of the content in the Top 250 Movies each year. Using rigorous, objective statistical methods, it shows that moviegoers prefer family-friendly movies and movies with strong and overt Christian, biblical content and references.

For more information, visit or call 1-888-248-6689.

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Natalie Fertig
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