Club Assist’s Safe2Start Product Wins An Australian International Design Award

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Club Assist was recently recognised by Good Design Australia with a Design Award in the Automotive & Transport Category for an automotive product design called Safe2Start.

Club Assist was recently recognised by Good Design Australia with a Design Award in the Automotive & Transport Category for an automotive product design called Safe2Start. A collaborative partnership between three organisations, Club Assist, REDARC Electronics, and Outerspace Design Group, Safe2Start was lauded for its innovative design alongside other automotive winners such as Mercedes-Benz’s A-Class and Mazda 6 designs.

Safe2Start, a single stage DC-DC battery charger, is designed to safely charge a flat battery to a sufficient level to enable the engine to start. The Safe²Start product was co-developed by REDARC and Club Assist. The concept was born in response to Club Assist’s recognition for the need to quickly and effectively charge a flat battery in a mobile environment to service our motoring club partner’s members. As its name implies, this unit is designed with safety in mind. It allows the operator to stand at a safe distance from the battery under charge, and protects vital sensitive vehicle systems.

The Australian International Design Awards is an international design promotional organisation, responsible for running the oldest and most prestigious design awards in the world. Its heritage dates back to 1958, when the Industrial Design Council of Australia was established.

To qualify for the Good Design™ award, entries were assessed using five criteria for good design: Form, Function, Quality, Safety and Sustainability. The panel of judges consisted of design experts from Australia and around the world in the fields of industrial design, engineering, architecture, software, and electronics design. To also qualify for the Design Award™, a product or service must exceed the five criteria for good design, and additionally, meet the criterion for design excellence in the expert opinion of the judges: Innovation.

Alan Bradshaw, Vice President, Product & Technical Development, Club Assist said: “This award reflects our organisation’s forward thinking and innovative spirit. Club Assist is very proud to be associated with REDARC in the conceptualization and design of the Safe2Start.”

“This revolutionary product specifically addresses the needs of our motoring club partners around the world. The ability to quickly and safely transfer battery energy to a vehicle with a discharged battery, in a mobile environment, can provide resolution to a motorist’s problem on the spot and allows the vehicle to start using its own power source safely,” Mr Bradshaw said.

Anthony Kittel, Managing Director & CEO of REDARC said: “We are excited to partner with an outstanding international motoring organisation like Club Assist to design and manufacture the Safe2Start product at our state of the art facilities in South Australia.” Our Engineers have relished the opportunity to commercialise our world leading “Patent Pending” Synchronous DC-DC Conversion Technology in the award winning Safe2Start product. “It is fantastic recognition of their efforts that we have won the Design Award and it is with great pride that we supply this product worldwide through the Club Assist group,” Mr Kittel said.

About Club Assist:
In 1991, Club Assist began in Melbourne, Australia, determined to provide Royal Automobile Club of Victoria (RACV) members with the best battery replacement service available. Since then, Club Assist has enjoyed exponential growth through their relentless drive to improve the service experience for stranded members of 68 motoring clubs worldwide.

Now, majority owned by Australian motoring clubs, Club Assist continues to expand the development of new partnerships and the expansion of services with existing motoring club partners. With more than 500 staff members and 3,500 contracted service providers, Club Assist operates in Australia, New Zealand, North America and Europe. The organisation’s core business is the supply of automotive batteries, battery testing equipment, roadside assistance, automotive glass, alternators, starter motors, marketing programs and collateral and, training to motoring clubs and their members around the globe.

About REDARC Electronics:
REDARC Electronics is a privately owned company incorporated in Adelaide, South Australia. REDARC, established in 1979, design, manufacture and market a diversified range of high value-added electronics products for the automotive, mining, recreational vehicle, agricultural and marine markets. These clever products can be fitted into “anything with a battery that moves” and include Battery Charging and Management Systems, Voltage Converters and Portable Solar Systems. These products are pre-dominantly sold in Australia, New Zealand, France and North America. REDARC's goal is to ensure that the REDARC product and service is the benchmark by which the competition is measured.

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Doragnes Bradshaw
Club Assist
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Ben Marsh
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