"When you choose to run your business transparently, there are no hiding places. While this can seem daunting at first, it’s a great selling point.
Manchester (PRWEB UK) 19 June 2013
The influence of social media means companies and entrepreneurs have no option but to be completely transparent with their audience if they want to gain trust and loyalty, Kenny Goodman has said in a new article on Find the Edge.
Goodman believes the new era of transparency has had wide-ranging ramifications across all of society, not just within the business environment.
He said: 'The ease with which social media allows users to share information has meant it’s now far more difficult for individuals to hide behind PR guff than it was in the past.
'The Arab Spring saw the false images many leaders had been able to construct of themselves – through state controlled media – come tumbling down around them.
'Social media is a simple way for a huge group of people to connect and share information. As leaders across North Africa discovered, it’s no longer as easy to silence dissenters, and to hide unpleasant aspects of behaviour or personality.'
While the developments have hindered some, Goodman says bright individuals can use the new thirst for transparency to their advantage. By being open with an audience, he says it's possible to breed new levels of engagement and trust, and to demonstrate accountability.
He said: "Public confidence in big business has been rocked to its core by recent events like the financial crisis and energy scandals.
"A great deal of this frustration has stemmed from a lack of transparency and accountability in faceless organisations.
"When you choose to run your business transparently, there are no hiding places. While this can seem daunting at first, it’s a great selling point. By being transparent you’re saying, ‘Yes, I will take full responsibility for my company because I believe in it.’"
The article can be viewed in full here: http://www.findtheedge.co.uk/sales-marketing/branding/how-transparency-is-becoming-the-new-currency-in-business.
Kenny Goodman is a marketing expert, and he founded Find the Edge with the idea of creating a website where business leaders would be able to find the information and insight they need to take their businesses to the next level.
More about him can be found here: http://www.findtheedge.co.uk/expert-panelist/kenny-goodman.